Optimize your Website

Ultimate SE Optimizing of your Website ensures ranking Top on Search Engines- Do proper Website Optimization for establishing a Robust Online Presence also ensures website growth to attract visitors.

Optimizing a website can refer to search engine optimization, which increases your website’s ranking on search engines, or to performance optimization, which ensures that your website runs quickly and smoothly. Find your hottest opportunities for optimizing your website growth today. SEOptimize your website to establishing a robust online presence for your website and enhance your Google Page Rankings. Learn how search engines rank sites and discover keywords to attract new visitors to your site. Dive into the code and look for improvements to keep your visitors around, instead of waiting for a page to load. Whether your SEO strategy determines the use of relevant, timely, high-demand keywords and key phrases that various customers use to search products or services that your business provides. You could do better and you know it. Good idea on areas that requires immediate attention.

Are you satisfied with your website’s performance?

If not, it’s not too late. You only need to make a few simple fixes to improve your website’s rank in search and increase traffic and conversions.

Optimize Your Low-quality pages

For most of us, thin content is less of a penalty threat and more of an opportunity. By finding pages with thin content, you have the opportunity to figure out if they’re doing enough to serve your visitors. Pile on some Google Analytics data and start making decisions about improvements that can be made.

Thin content could be damaging your site. If it’s deemed to be malicious, then it could result in a penalty. Find those pages

Add Page views and Bounce Rate a spreadsheet so you can track this over time. Also add some keywords that you want that page to rank for your Moz Pro Rankings. That way you can make sure targeting searcher intent and driving organic traffic that is likely to convert. Will also know you’re being out ranked by your competitors.

 

Google’s Quality Guidelines

Determine if a Page is “Low Quality” in Google’s Eyes

Google has some ideas about what’s high quality versus low quality, and a few of those are pretty obvious and we’re familiar with, and some of them may be more intriguing. So…

  • Google wants unique content.
  • They want to make sure that the value to searchers from that content is actually unique, not that it’s just different words and phrases on the page, but the value provided is actually different. You can check out the Whiteboard Friday on unique valueif you have more questions on that.
  • They like to see lots of external sources linking editorially to a page. That tells them that the page is probably high quality because it’s reference-worthy.
  • They also like to see high-quality pages, not just sources, domains but high-quality pages linking to this. That can be internal and external links. So it tends to be the case that if your high-quality pages on your website link to another page on your site, Google often interprets that that way.
  • The page successfully answers the searcher’s query.

Optimize your site for SEO

Trying to manipulate the search-engine rankings is a losing proposition at this point. Instead, what you should be concerned with is making your site look as good as possible for the search engine robots that will be crawling your website. Software like SEMrush can give you a complete SEO audit and show you what you should fix. Spending time on your site’s SEO optimization is always time well spent.

 

Optimize Your Website Content

  • Know Your Current Traffic Statistics
  • Check Website Traffic Often
  • Create a Better Content Marketing Strategy
  • Write More Compelling Blog Headlines
  • Write Better Content
  • Use Eye-Catching Photos
  • Internal Linking (important!)
  • Conduct a Content Audit.

 

Social Media Optimization

Optimize your website Social Media Managing immediately to improve your Website Traffic.

Facebook is a great promotion tool whether you’re in the B2B or B2C industry. But did you know you can set up remarketing audiences in Facebook? By installing a Facebook tracking pixel on your site you can continue to market to customers who have visited your site. This is a great way to create return traffic to your business blog or website. And you can start remarketing to audiences as small as 100 visitors.

Twitter remarketing works in almost the exact same way as Facebook remarketing. Simply install the pixel and you can now target your sites visitors on Twitter. The main difference is that Twitter will require a higher minimum audience count before you can start advertising towards them, 500 people to be exact.

Build an email list Use emails for social promotion, but they’re also an amazing tool for driving traffic through a newsletter. Make sure that you have a newsletter opt-in on your website. We personally use a great tool called Drip. It’s free and very easy to set up.

Did you know that 8 out of 10 people will read a headline and not read the rest of your ad? If this is the case, you should be spending the majority of your time perfecting the headline to grab your audience’s attention – and driving them to your site. Whether you’re running ads in Facebook, LinkedIn, Twitter or pay per click, make sure that your headlines are on fleek.

 

Clicks and impressions

Site optimization: best practices to increase traffic

Site optimization to increase traffic is usually segmented into two parts:

  1. New traffic acquisitions
  2. Website enhancementssuch as optimizing ad placement, navigation and/or content on your website.

There are risks to consider for both. It’s important for you to be selective about the optimization specialist or agency you choose to work with, and always verify their optimizations before placing ads on your site.

 

Optimizing Your Website for Search Engines

Analyze and study your website. The first and one of the most important steps to SEO is to analyze your website to determine what changes, if necessary, should be made. This process includes assessing the site navigation, context, and overall cosmetics of the website

Determine your competition’s website. By knowing your competition in the industry, you will gain a better understanding of what exactly needs to be accomplished. It is helpful to find the top 5-10 competitors in your industry and find out what methods they are employing (they are at the top of the search engines aren’t they?). This process also helps with generating valuable keywords for your website.


Include Meta and Title tags
. HTML’s meta tag does not alter the content visible on the website; they exist only for search engines and other bots. Place a title tag at the top of each page to identify the document’s overall content. Write an accurate meta description tag, since it is often used by search engines to describe a site in search results. Add a meta keyword tag as well to reveal the most important keywords for each page to search engine bots.

  • Note that Google’s search bots do not look at meta keywords, but other search engines may. Meta tags,


Research keywords
-Identify keywords related to your site’s content. These can be popular search terms that lead people to your site, words related to your overall topic, and the topic of a specific page or blog post. If you’re not sure which keywords are popular search terms, there are services online that can help you evaluate keywords, many of them with free trials. Try KeywordSpy or WordTracker.

Place keywords strategically throughout your content. Having keyword-rich content is the key to performing well with search engines. Some search engine bots may penalize you for keyword spamming, however, so learns where to focus your efforts:

 

  • Use the keywords liberally on your home page.
  • Include keywords in header tags, title tags, and meta tags.
  • Include keywords in the anchor text used to describe links.
  • Use keywords in the URL of new pages.

 

Optimize your images. Large, high quality images can slow down your website considerably, and may burn through your server hosting space as well. Use Photoshop, or a free image editing program such as GIMP, to optimize your photos for the web. In Photoshop, you can simply click File → Save for Web. If editing images manually, you can reduce image resolution to 72 dpi, and set the color space to sRGB.[1]

 

Use alt tags to describe your images. This makes them searchable by search engine bots, which cannot otherwise detect what is in your images. If you can, include a keyword or two in these descriptions, but keep the description accurate.

Keep providing new content. Good Web content is a critical factor in keeping site visitors interested and coming back for more. This in turn will lead to higher search engine rankings. When writing new content, keep in mind that each page should have at least 250 words.

Get other websites to link to you. Building good incoming or back links can also increase your search engine ranking and website traffic. List your website in relevant directories and forums, and ask websites on similar topics to link to content on your website. Most major search engines rank web pages based partially on the number and the quality of links that point to the site.


Create a site map
. Site maps are XML files that list every URL in your website. Your web host may provide this file, or you may have to make it yourself. Find an example site map file and replace the example URLs with URLs of pages on your website. Once every page is listed, upload it to the root folder of your web server. Submit the link to this site map to Google and other major search engines.

  • Search online for “submit a sitemap” to find sites where you can submit your link.
  • You may also hire a service to make a sitemap for you.

Validate your HTML code. While search engines don’t care whether your HTML code is error-free, they rely on the basic correctness of the code to find out which portions of your web page to index. If your HTML code contains errors, it is possible that only portions of your web page are included in the search engine’s database. Use W3C or another site to validate your HTML, checking it for errors.

Check your site’s caching methods. If your web page caches files locally, your server won’t receive a new request every time that user visits your site again. If you have a high traffic website, caching can be a significant improvement. Search online for a web page cache test to find out whether your site is caching images and files, and research ways to improve your caching method.

Minify CSS and Javascript code. Minification removes all unnecessary characters from code, typically white space, new lines, and comments. Use Closure Compiler to minify Javascript for free, or find an optimizer for the type of code you are working with.

You will still be able to edit your code with the human-readable organization. The code is minified only when it is uploaded to the server.

Re-optimize continually. Optimizing a website is not enough to maintain the top spots in search engines for your most important keywords. Algorithms are always changing, and so is the industry. This step is optional but it is highly encouraged you continuously optimize your site.

Simple Steps to Optimize Your Web Pages for Search

Keyword Research

SEOs have started the shift from individual keyword phrases to topics. Hummingbird focuses more on the intent of the phrase with a better understanding of what the context means. This allows search engines like Google to answer questions with web pages even if that page is not optimized for that phrase.

 

That said, doing keyword research with the Google Adwords tool can still give you some good ideas for keywords. You want keywords that have low to medium competition in an area.

Great content (the longer, the better)

Great content is now a requirement to rank well. Search engines rank pages with bad grammar and spelling lower. Google really likes authoritative posts with 2,000+ words. Make your posts fun to read. Avoid boring, stuffy content that looks like a legal document. Instead, opt for more conversational, amusing content when writing reviews, essays and guides.

Natural keyword usage

The primary rule for mixing your keywords into your content is to make sure they sound natural to the reader and use natural keyword placement, you can actually rank better with search engines.

Page titles

Your page titles should have the keyword phrase you’re targeting but also be descriptive for the reader. For example, if your article is about “Labrador training,” then a good title might be “Labrador Training in Six Easy Steps.”

The page title should not exceed 65 characters. Although search engines will index longer titles, they will be truncated in the search results.

Header tags

It’s generally a good idea to include the keyword phrase in an occasional header tag, but don’t overdo it. If you’re going to include a keyword phrase in a header tag, it is best to use the first heading on the page (H1) because Google will pay more attention to it.

Optimized URLs

You can put keywords in your URLs, but don’t overdo it. (e.g., www.labrador-training-strategies.com/labrador-training.html). This looks suspect, with an exact match domain and a keyword-optimized url. However, a branded root domain with an optimized url is fair game, like such: http://seoproleague.com/utah-seo. The root domain still has “SEO” in it, but it’s also a branded company.

Page load time

When Google added page speed into their algorithm, sites that had slow load times saw a drop in traffic from Google. Page load speed is a ranking factor for Google.

In order to fix page load speed problems:

  • Measure how long a page takes to load.
  • Optimize your website to improve performance.
  • If you are using a shared hosting server, you can try switching to a different hosting provider to see if it makes a positive difference.
  • After making changes, measure performance again.

Internal linking

Make sure you link your content with other internal pages that would be beneficial to your readers. This will help improve your site’s SEO and will make it easier for your readers to navigate and find more of your useful content.

Google authorship

Google authorship is easy to set up in your content and your Google+ profile. It allows you to establish yourself as an authority in your niche and as a result, Google will rank pages higher for your site.

Responsive (mobile) design

Google recommends a responsive design because it makes it easier for visitors to have a single URL. Your web pages will load faster because your website doesn’t need to be redirected to another page for a mobile device.

 

More to Optimizing Care to be taken:

Finding the right keywords first can save you a lot of wasted effort in the future. After you pick your keywords, create the kind of outstanding content that Google wants to see. Internal linking can help improve your visitor’s experience on your site as well as allow Google to find your content more easily.

Periodically checking and improving web page load times will also help your site rankings. Having a responsive design is now more of a requirement than an option. Expect users to access your site from mobile devices, so make sure your site is ready to accommodate them for success. Last, make sure you use Google authorship as it will help improve ranking over time and show Google that you are an authority in your field.