Optimize your Website

Ultimate SE Optimizing of your Website ensures ranking Top on Search Engines- Do proper Website Optimization for establishing a Robust Online Presence also ensures website growth to attract visitors.

Optimizing a website can refer to search engine optimization, which increases your website’s ranking on search engines, or to performance optimization, which ensures that your website runs quickly and smoothly. Find your hottest opportunities for optimizing your website growth today. SEOptimize your website to establishing a robust online presence for your website and enhance your Google Page Rankings. Learn how search engines rank sites and discover keywords to attract new visitors to your site. Dive into the code and look for improvements to keep your visitors around, instead of waiting for a page to load. Whether your SEO strategy determines the use of relevant, timely, high-demand keywords and key phrases that various customers use to search products or services that your business provides. You could do better and you know it. Good idea on areas that requires immediate attention.

Are you satisfied with your website’s performance?

If not, it’s not too late. You only need to make a few simple fixes to improve your website’s rank in search and increase traffic and conversions.

Optimize Your Low-quality pages

For most of us, thin content is less of a penalty threat and more of an opportunity. By finding pages with thin content, you have the opportunity to figure out if they’re doing enough to serve your visitors. Pile on some Google Analytics data and start making decisions about improvements that can be made.

Thin content could be damaging your site. If it’s deemed to be malicious, then it could result in a penalty. Find those pages

Add Page views and Bounce Rate a spreadsheet so you can track this over time. Also add some keywords that you want that page to rank for your Moz Pro Rankings. That way you can make sure targeting searcher intent and driving organic traffic that is likely to convert. Will also know you’re being out ranked by your competitors.

 

Google’s Quality Guidelines

Determine if a Page is “Low Quality” in Google’s Eyes

Google has some ideas about what’s high quality versus low quality, and a few of those are pretty obvious and we’re familiar with, and some of them may be more intriguing. So…

  • Google wants unique content.
  • They want to make sure that the value to searchers from that content is actually unique, not that it’s just different words and phrases on the page, but the value provided is actually different. You can check out the Whiteboard Friday on unique valueif you have more questions on that.
  • They like to see lots of external sources linking editorially to a page. That tells them that the page is probably high quality because it’s reference-worthy.
  • They also like to see high-quality pages, not just sources, domains but high-quality pages linking to this. That can be internal and external links. So it tends to be the case that if your high-quality pages on your website link to another page on your site, Google often interprets that that way.
  • The page successfully answers the searcher’s query.

Optimize your site for SEO

Trying to manipulate the search-engine rankings is a losing proposition at this point. Instead, what you should be concerned with is making your site look as good as possible for the search engine robots that will be crawling your website. Software like SEMrush can give you a complete SEO audit and show you what you should fix. Spending time on your site’s SEO optimization is always time well spent.

 

Optimize Your Website Content

  • Know Your Current Traffic Statistics
  • Check Website Traffic Often
  • Create a Better Content Marketing Strategy
  • Write More Compelling Blog Headlines
  • Write Better Content
  • Use Eye-Catching Photos
  • Internal Linking (important!)
  • Conduct a Content Audit.

 

Social Media Optimization

Optimize your website Social Media Managing immediately to improve your Website Traffic.

Facebook is a great promotion tool whether you’re in the B2B or B2C industry. But did you know you can set up remarketing audiences in Facebook? By installing a Facebook tracking pixel on your site you can continue to market to customers who have visited your site. This is a great way to create return traffic to your business blog or website. And you can start remarketing to audiences as small as 100 visitors.

Twitter remarketing works in almost the exact same way as Facebook remarketing. Simply install the pixel and you can now target your sites visitors on Twitter. The main difference is that Twitter will require a higher minimum audience count before you can start advertising towards them, 500 people to be exact.

Build an email list Use emails for social promotion, but they’re also an amazing tool for driving traffic through a newsletter. Make sure that you have a newsletter opt-in on your website. We personally use a great tool called Drip. It’s free and very easy to set up.

Did you know that 8 out of 10 people will read a headline and not read the rest of your ad? If this is the case, you should be spending the majority of your time perfecting the headline to grab your audience’s attention – and driving them to your site. Whether you’re running ads in Facebook, LinkedIn, Twitter or pay per click, make sure that your headlines are on fleek.

 

Clicks and impressions

Site optimization: best practices to increase traffic

Site optimization to increase traffic is usually segmented into two parts:

  1. New traffic acquisitions
  2. Website enhancementssuch as optimizing ad placement, navigation and/or content on your website.

There are risks to consider for both. It’s important for you to be selective about the optimization specialist or agency you choose to work with, and always verify their optimizations before placing ads on your site.

 

Optimizing Your Website for Search Engines

Analyze and study your website. The first and one of the most important steps to SEO is to analyze your website to determine what changes, if necessary, should be made. This process includes assessing the site navigation, context, and overall cosmetics of the website

Determine your competition’s website. By knowing your competition in the industry, you will gain a better understanding of what exactly needs to be accomplished. It is helpful to find the top 5-10 competitors in your industry and find out what methods they are employing (they are at the top of the search engines aren’t they?). This process also helps with generating valuable keywords for your website.


Include Meta and Title tags
. HTML’s meta tag does not alter the content visible on the website; they exist only for search engines and other bots. Place a title tag at the top of each page to identify the document’s overall content. Write an accurate meta description tag, since it is often used by search engines to describe a site in search results. Add a meta keyword tag as well to reveal the most important keywords for each page to search engine bots.

  • Note that Google’s search bots do not look at meta keywords, but other search engines may. Meta tags,


Research keywords
-Identify keywords related to your site’s content. These can be popular search terms that lead people to your site, words related to your overall topic, and the topic of a specific page or blog post. If you’re not sure which keywords are popular search terms, there are services online that can help you evaluate keywords, many of them with free trials. Try KeywordSpy or WordTracker.

Place keywords strategically throughout your content. Having keyword-rich content is the key to performing well with search engines. Some search engine bots may penalize you for keyword spamming, however, so learns where to focus your efforts:

 

  • Use the keywords liberally on your home page.
  • Include keywords in header tags, title tags, and meta tags.
  • Include keywords in the anchor text used to describe links.
  • Use keywords in the URL of new pages.

 

Optimize your images. Large, high quality images can slow down your website considerably, and may burn through your server hosting space as well. Use Photoshop, or a free image editing program such as GIMP, to optimize your photos for the web. In Photoshop, you can simply click File → Save for Web. If editing images manually, you can reduce image resolution to 72 dpi, and set the color space to sRGB.[1]

 

Use alt tags to describe your images. This makes them searchable by search engine bots, which cannot otherwise detect what is in your images. If you can, include a keyword or two in these descriptions, but keep the description accurate.

Keep providing new content. Good Web content is a critical factor in keeping site visitors interested and coming back for more. This in turn will lead to higher search engine rankings. When writing new content, keep in mind that each page should have at least 250 words.

Get other websites to link to you. Building good incoming or back links can also increase your search engine ranking and website traffic. List your website in relevant directories and forums, and ask websites on similar topics to link to content on your website. Most major search engines rank web pages based partially on the number and the quality of links that point to the site.


Create a site map
. Site maps are XML files that list every URL in your website. Your web host may provide this file, or you may have to make it yourself. Find an example site map file and replace the example URLs with URLs of pages on your website. Once every page is listed, upload it to the root folder of your web server. Submit the link to this site map to Google and other major search engines.

  • Search online for “submit a sitemap” to find sites where you can submit your link.
  • You may also hire a service to make a sitemap for you.

Validate your HTML code. While search engines don’t care whether your HTML code is error-free, they rely on the basic correctness of the code to find out which portions of your web page to index. If your HTML code contains errors, it is possible that only portions of your web page are included in the search engine’s database. Use W3C or another site to validate your HTML, checking it for errors.

Check your site’s caching methods. If your web page caches files locally, your server won’t receive a new request every time that user visits your site again. If you have a high traffic website, caching can be a significant improvement. Search online for a web page cache test to find out whether your site is caching images and files, and research ways to improve your caching method.

Minify CSS and Javascript code. Minification removes all unnecessary characters from code, typically white space, new lines, and comments. Use Closure Compiler to minify Javascript for free, or find an optimizer for the type of code you are working with.

You will still be able to edit your code with the human-readable organization. The code is minified only when it is uploaded to the server.

Re-optimize continually. Optimizing a website is not enough to maintain the top spots in search engines for your most important keywords. Algorithms are always changing, and so is the industry. This step is optional but it is highly encouraged you continuously optimize your site.

Simple Steps to Optimize Your Web Pages for Search

Keyword Research

SEOs have started the shift from individual keyword phrases to topics. Hummingbird focuses more on the intent of the phrase with a better understanding of what the context means. This allows search engines like Google to answer questions with web pages even if that page is not optimized for that phrase.

 

That said, doing keyword research with the Google Adwords tool can still give you some good ideas for keywords. You want keywords that have low to medium competition in an area.

Great content (the longer, the better)

Great content is now a requirement to rank well. Search engines rank pages with bad grammar and spelling lower. Google really likes authoritative posts with 2,000+ words. Make your posts fun to read. Avoid boring, stuffy content that looks like a legal document. Instead, opt for more conversational, amusing content when writing reviews, essays and guides.

Natural keyword usage

The primary rule for mixing your keywords into your content is to make sure they sound natural to the reader and use natural keyword placement, you can actually rank better with search engines.

Page titles

Your page titles should have the keyword phrase you’re targeting but also be descriptive for the reader. For example, if your article is about “Labrador training,” then a good title might be “Labrador Training in Six Easy Steps.”

The page title should not exceed 65 characters. Although search engines will index longer titles, they will be truncated in the search results.

Header tags

It’s generally a good idea to include the keyword phrase in an occasional header tag, but don’t overdo it. If you’re going to include a keyword phrase in a header tag, it is best to use the first heading on the page (H1) because Google will pay more attention to it.

Optimized URLs

You can put keywords in your URLs, but don’t overdo it. (e.g., www.labrador-training-strategies.com/labrador-training.html). This looks suspect, with an exact match domain and a keyword-optimized url. However, a branded root domain with an optimized url is fair game, like such: http://seoproleague.com/utah-seo. The root domain still has “SEO” in it, but it’s also a branded company.

Page load time

When Google added page speed into their algorithm, sites that had slow load times saw a drop in traffic from Google. Page load speed is a ranking factor for Google.

In order to fix page load speed problems:

  • Measure how long a page takes to load.
  • Optimize your website to improve performance.
  • If you are using a shared hosting server, you can try switching to a different hosting provider to see if it makes a positive difference.
  • After making changes, measure performance again.

Internal linking

Make sure you link your content with other internal pages that would be beneficial to your readers. This will help improve your site’s SEO and will make it easier for your readers to navigate and find more of your useful content.

Google authorship

Google authorship is easy to set up in your content and your Google+ profile. It allows you to establish yourself as an authority in your niche and as a result, Google will rank pages higher for your site.

Responsive (mobile) design

Google recommends a responsive design because it makes it easier for visitors to have a single URL. Your web pages will load faster because your website doesn’t need to be redirected to another page for a mobile device.

 

More to Optimizing Care to be taken:

Finding the right keywords first can save you a lot of wasted effort in the future. After you pick your keywords, create the kind of outstanding content that Google wants to see. Internal linking can help improve your visitor’s experience on your site as well as allow Google to find your content more easily.

Periodically checking and improving web page load times will also help your site rankings. Having a responsive design is now more of a requirement than an option. Expect users to access your site from mobile devices, so make sure your site is ready to accommodate them for success. Last, make sure you use Google authorship as it will help improve ranking over time and show Google that you are an authority in your field.

 

Optimize “On-Page SEO” properly

Get organic search engine Traffic-Optimize “On-Page SEO” properly for your website and visibility for your target audience. Without On Page Optimization, Your Website might not rank as even highly with Off Page Optimization. Because a website becomes search engine friendly, when it’s On-Page SE Optimization has been done in a proper manner. And Search Engines likes it. So go on full on-page SEO is done for your website properly to get also Adsense approval easily.

 

What is “On-Page SEO”?

 

“On-page SEO” is “the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.”

Properly Optimizing of Meta Tags, Title Tags, Meta Descriptions, Heading Tags, SEO Factors, Usability Factors, URL Strings, User-Friendly, Authoritative Content, and Be Aware of the Google Algorithm is all around “On-page SEO”.

To help weed out the websites that achieved high rankings with spammy, keyword stuffed, and thin content, Google unleashed the Panda algorithm in February of 2011, updating it regularly. If you still have low quality and thin content, your website won’t be found online.

 

Create Keyword Targeted Content:

While you must maintain a user-friendly and authoritative tone, the focus keyword is still of vital importance. Like with your Meta tags, you will either outline meta keywords for a product or service page that is targeting multiple queries, or a single focus keyword for blogs.

 

Internal Links and Outbound Links

Links carry the most weight in your SEO. Earning links from quality sources and authority sites strengthens the domain, while linking internally throughout the site benefits the user experience and enhances your SEO.

 

Optimize Your Images

When you’re adding images to the page, it benefits the user experience. But, you can also help your SEO strategy by optimizing the image. Make your top targeted keyword the alt text and create a title that is unique, but stays applicable to the image. The featured image of this article has a unique title and the alt-text of what this post is about.

To get more search engine traffic from every piece of content that you publish, some practical strategies that you must optimize about Title, Meta Tags and keyword density, Meta descriptions of your content…

Your title tag is the most important on-page SEO factor, Start Title Tag with your Focus keyword, which has more weight with search engines, Adding modifiers like-“2017”, “best”, “guide” and “review” help you rank for long tail versions of your target keyword. Wrap Your Blog Post Title in an H1 Tag, Dazzle with Multimedia, Wrap subheadings in <h2> Tags, Drop your Keyword in first 100 words, Responsive design your site for Mobile friendly, Use Outbound Links and Internal Links, Boost Site Speed, Sprinkle LSI keywords, Optimize Images- Make sure at least one image file name includes your target keyword, Use Social Sharing Buttons, Post Long Content- longer content tends to rank significantly higher on Google’s first page, Leverage SEO Friendly Urls, Avoid ugly URLs-Or long URLs, Boost “Dwell Time”.

 

Few more important on-page SEO factors are:

“Quality content”, Encourage Blog Comments, Maximize Organic CTR (More clicks=more traffic) as Google uses organic click-through-rate as a ranking signal.

 

On-Page Search Engine Optimization

 

  1. Page Titles

Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.

For example, you could write a blog post about a new chocolate cake recipe that you have tried. It is therefore vitally important that you include ‘Chocolate Cake Recipe’ within your post title, perhaps “Easy Chocolate Cake Recipe” or “Chocolate Cake Recipe for kids”, etc.

This way, whenever someone searches for Chocolate Cake Recipes in a search engine, your post has a better chance of showing up because you have included those keywords.

 

  1. Meta Descriptions

Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.

For instance, if we continue to use the ‘Chocolate Cake Recipe’ example, then a good meta description for that page would include those keywords and related ones. So, “This easy chocolate cake recipe is possibly the most delicious, mouth watering, chocolatey cake ever made.” would be a great meta description to use, as it is relatively short, whilst containing a number of specific keywords.

 

  1. Meta Tags

For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.

I use a WordPress plug-in on my sites called ‘Yoast SEO Premium’. This allows me to enter all of my meta tag keywordsmeta description and page title at the bottom of each of my posts before publishing. This simply inserts all of the information into your page HTML format for you, making your life a little easier.

 

  1. URL Structure

Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.

URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence. For example site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc.

As you can see for this page, the URL is http://onlineincometeacher.com/traffic/on-page-seo-techniques/ I have included the keywords that are relevant for this post.

 

  1. Body Tags (H1, H2, H3, H4, etc.)

When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2,H3, H4, etc. tags are used.

Generally H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.

 

  1. Keyword Density

Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.

To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.

 

  1. Image SEO

 

Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilise these images to help improve your site SEO.

All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images.

You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.

 

  1. Internal Linking

 

People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!

Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google Page Rank of your pages.

There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.

For bloggers, content links are very useful when used properly. These are links that are placed within your article posts, which redirect people to other relevant pages on your site. For example, this post is focused on increasing traffic to your site, so readers may also find a post on ‘How To Drive Traffic To Your Blog‘ useful. Perhaps other people are just starting out blogging and want to learn more.

 

Summary

 

These techniques are just some of the ways that you can improve your on-page SEO. Any one used independently of the others won’t make much difference to your site ranking, however when used together, they can help to improve your site traffic.

They will help to get your pages working better, they will help to get your entire site crawled by search engine spiders, they will help increase the value of internal pages and they will build the relevancy of internal pages to specific keyword phrases.

So, it pays to spend some time implementing these to improve your site! Please leave your comments below & feel free to ask any questions.

Killer ways to Get 2 Billion Facebook User’s Traffic!!

Facebook Advertising Techniques:

Hi, There fellow Internet marketer,

Get reach your business 2 Billion Facebook Users Traffic! Create an Audience, List Building, Affiliate Marketing, Website Traffic, Promote Amazon Products, Promote eBay Products, Promote Apps, Go Local, etc. On top of the Competition by applying the latest and most effective Facebook ads techniques! Correctly optimize your Facebook Ads Campaign in order to get those so coveted 5 cents CPC: Click-through Rate and Ad Variation.

Boost up your Business using 2 billion Facebook users traffic using well know FB advertising techniques. Grow your potential clients. Instantly interact with your new and existing clients learn first & provide Facebook ads service to your business.

… If you don’t use Facebook for your Business you can’t connect with a great deal of customers actually looking for you!

People check their Facebook accounts several times a day, so it just makes good sense to get your business in on the non-stop action by using Facebook for your business

Do you realize how volcanically hot Facebook Advertising is getting at this exact moment?

  • You have into your hands 1 billion people worldwide to advertise to by using Facebook Ads to reach up to 2 billion Facebook users traffic.
  • Did you know that you can target 3 type of BUYERS by using Facebook Ads?
  • Facebook users viewed 40% more ads now than they were a year ago.
  • Facebook Q1, 2014 total ad revenue hit $2.27 billion, up 82% from a year ago.
  • Facebook Ads with Custom Audience targeting had 387% greater conversion rates than ads using only demographic targeting options.
  • The average ROI for Facebook ads increased 152% from 2012 to 2013.
  • 70% of advertisers on Facebook had a 3x greater return on ad spend.

Learn how to set up a Facebook Ads Campaign from start to finish

  • Identify your Audience
  • Create your Facebook Page
  • Organize your Facebook Page
  • Creating your Ads: Results
  • Creating your Ads: Images
  • Creating your Ads: Text and Links
  • Creating your Ads: Audience
  • rating your Ads: Campaign Pricing

With Facebook you will be able to build your own sources of traffic by using a list of 2 billion Facebook IDs, list of emails, phone numbers, autoresponder sync, mobile app users, and you will even have the chance to create a custom audience with the people that have visited your website and have perform action inside of it, which is Remarketing with Facebook.

Also learn Facebook Do’s, and all Facebook Do not’s. You must be aware of not doing with your Facebook Ads.

 

FB Posting Instructions:

 

There are 2 basic methods for advertising on Facebook that I use.

First is to post your ads directly into fb groups. To do it, you have to join groups. Best choose groups that are about online and home work, networking, marketing, advertising and related categories.

To join a group, click on the “join” link button of each group you want to join. Usually it takes up to 24 hours to be approved by the owner/admin of the group. Once accepted you will be able to start posting advertising messages.

I also have noticed that get better response to my ads when post them in the evening (US time), but you can also post any other time of the day.

The second method is to send you ad directly to other fb members that advertise their sites.

IMPORTANT: Do not send ads to the first person of the group. He stays at the top of all posts, and usually is the owner/admin of the group.

Best send your ad to people that advertise business/home work related sites. Best is to send messages to people that have posted ads in the last 15-20 minutes. You will get most replies from them.

Whether you will send your ads directly with your link or using the autopilot system option, depends on you. I myself use to post and send ads mostly using the autopilot option, and recommend you to use this method too. It takes more time to chat with fb members, but delivers much higher income. So, if you like chatting on fb with other people, this is excellent opportunity for you.

If you post ads directly with your link, have in mind that fb allows you to post one link and image 50 times per 24 hours. After that you may have to use different link and image (to use the same image you can rename it).

You will be getting responses to your autopilot address and directly to fb. Be sure to collect emails of people that have contacted your autopilot and send follow ups to them. To people contacted you on fb, you can send follow ups directly from fb. Your follow ups can be short messages of your own, reminding prospects about your EPS site, and asking whether prospects have questions or need assistance.

 

Be sure to point out the advantages of your program over other programs.

Very often prospects ask how they will earn from the program. Here’s an answer in short.

 

  1. Work for any of the companies listed into the home work directory.
  2. Promote your program with site like yours.
  3. Use the traffic resources the program offer to promote any other site(s) online.

 

Anyone, can use one, two or all of these three earning options.

 

And the last, be sure to use the copy and paste technique when posting ads, replying to prospects, etc. It will save you much, much time and make life much more easier.

 

Just save the most common answers you use to send to prospects into your Notepad file, and when you get a question, copy and paste the relevant answer. If needed make minor changes before sending, as inserting the particular person’s name.

When you get some income from EPS, you can also consider below program which is similar to your program, but with more traffic resourses, autoposting tools and higher income potential.

 

MORE USEFUL TIPS!

In case you have problems with people accusing you of spam, when sending direct ads to other members, you can use below tactic to solve such problem.

First request info about their programs, and when get an answer, reply with your site link.

 

Below short messages you can use to send directly to other people advertising their sites on FB. Nobody will acuse you of spamming, because you are requesting info from other advertisers. When you get info from the people you have written to, then reply with short “thank you” message and your link.

—————–

First message:

Hello,

I am looking for one more good money making program. Could you please, send me your best link to: myautobiz250@gmail.com address. Or if you prefer contact me on fb. Thanks in advance.

Regards,

Your name

—————-

 

How do you find the best interests to target for your Facebook ad campaigns?

 

show you how to use all the data you collected to improve your Facebook ad campaigns.

The better results you get in terms of finding a fan page that has your audience, is highly engaged and has fewer competitors. Broader keywords and like by association keywords can be used effectively by layering them on top of each other.

Within the “Detailed targeting”-field, Facebook allows you to use OR and AND statements.

  • Go to the page or group and check out the about section for keywords (and tags) that are used to the describe it.
  • Set up a campaign where you target keyword #1 AND keyword #2 AND keyword #3 or however many you see fit from your research – obviously, the more you pick the more specific you can target.
  • Facebook has added an exclude option that as the name says gives you the option to select an interest and exclude people who like other interests from it.
  • If you are in the fishing niche you could target something like the magazine Outdoor Life and use the exclude function to exclude the audiences you don’t want such as hunters, trail runners, and hikers.
  • Remove the country targeting and set all other targeting settings to default (see screenshot above)
  • Open the fan page in a separate tab as if you would browse it normally on Facebook

Compare the number of likes on the fan page to the “monthly active people in” in Audience Insights.

Often I’ve found that keywords written purely with lowercase are more likely to be a “like by association” interest than if they are spelled normally (with the first letter in the word being uppercase and the result lowercase).

If you are targeting something that has official statistics (for example teachers in America), try to research how many people there are in the country and compare it to the amount you have found in Audience Insights.

Has Audience Insights found more people than the official statistics? – then it must be a like by association-interest.

If you search for the page on Facebook and it looks like the one below, it’s a buzzword and not an actual fan page.

In the Facebook Ads Manager, you can create Custom Audiences of the people who:

  • Engaged with your Facebook Page posts
  • Visited your website and specific landing pages
  • Downloaded a lead magnet via your Lead Ads
  • Engaged with your app
  • Are included in your email lists or customer files
Facebook ad targeting:

 

There are a ton of targeting options and combinations out there. Facebook offers so many ways to target potential customers, there’s a right advertising option for every business.

On Facebook, you can target people who have expressed an interest in or like pages related to another page or topic. This is interest-based targeting, although it is commonly confused with “likes” targeting.

Our online behavior tells platforms a lot about our buying intentions. By combining data from different sources, Facebook is able to tell who is in the process of buying a given product.

If you want to sell a product or service that is tied to affordability, this method is extremely useful. Listed under Demographics, this targeting option allows you to select among Income, Net Worth and Liquid Assets.

Instead of simply targeting geographic areas, add age groups and gender to the mix. For example, target men ages 25-35 who live in New York City.

This is based on the first information people share when they create a Facebook profile: age, gender and city they live in. Targeting people based on where they live can also be a great substitute for targeting certain income levels, because it presumes a certain quality of life.

For products or services that are ideal for people who work in a given industry or have a specific job, use industries or job title for the targeting method. For example, target “Employed in Arts, entertainment, sports and media.”

Just as Facebook can target people who are planning to buy something specific (like a car), the platform is also able to target people based on their homeownership status.

However, Facebook classifies homeownership as a demographic and not as a behavior, as it does with cars and other products. Target homeowners, renters or first-time homebuyers.

Zeroing in on education level, academic field and other related topics is a great targeting method for products that are not appropriate for the entire population. Hone in on college grads, doctorate degrees and people who studied something specific.

For example, to market a professional résumé-building service for graduates, use this method to eliminate traffic that doesn’t match your user profile.

Education is a subcategory of Demographics.

If appropriate for your brand, target Ethnic Affinities, such as African American, Asian American or Hispanic. This option is available under Demographics.

Many ecommerce sites have parents and kids as a primary audience.

Facebook not only allows targeting of parents, it lets you narrow the parents based on the age of their kids.

Baby Boomers, Generation X and Millennials pretty much define three completely different customer behaviors. They definitively help to narrow down the targeting options of many businesses.

This category targets people with an anniversary within 30 days. Since there is a deadline to a couple’s milestone, it’s an excellent opportunity to drive people to a sale.

Just like those about to celebrate an anniversary, it’s also possible to target the friends of people who have an upcoming birthday. It’s in the Friends subcategory in Life Events.

Targeting a long-distance relationship is another great way for businesses and service providers to sell more gifts and vouchers.

Other life events that may interest businesses are people away from family or home.

Facebook seems to be using location information in accounts to retrieve this data for advertising purposes.

People who just started a new job or got promoted at their existing one could be good targets for a clothing or accessory company. They may want to dress to impress at their new gig and may shop online.

Marketing to online buyers in households with many lifetime online purchases is much better than targeting just anyone, especially people who are unlikely to complete an online purchase.

Target people living in houses worth more than $1 million if your business offers premium goods or services such as home insurance.

Home values are included in Demographics under Home Type in the subcategory Home Value.

People who connect to Facebook from gaming consoles can be targeted with Facebook ads. You can even target people who have played a game on Facebook within the past 14 days.

If you have a tech product or service that could improve business and productivity for page admins, target them.

Facebook allows you to target people based on the mobile device they use to log into Facebook.

 

In Conclusion

Facebook is a goldmine of data and is definitely a good choice for the vast majority of businesses. This is just a selection of target audiences, among hundreds of options, available to anyone using the Facebook Ads interface.

Facebook ads are effective. Take the time to research different target methods to find the ones that best fit with your business, so you can create successful Facebook ad campaigns.

 

Posts you May Read to know:

How to Get Unique Organic Traffic

Make Money Online Resources List

Explore Social Bookmarking Sites

Google Page Ranking high your SEO Content

Twitter #Hashtag’s How to Strategy

How to Optimize Image Using Alt Tags

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Do know & care about optimize image alt tags? When search engines such as Google, Yahoo, Bing etc. observe your site, it can’t “see” your image but it can read your blog post (which means text) and therefore search engines cannot understand what your image is about, but you can easily solve this problem by adding an image Alt Tags. The term “ALT tag” is a common shorthand term used to refer to the ALT attribute within in the IMG tag. Any time you use an image, be sure to include an ALT tag or ALT text within the IMG tag. Doing so will provide a clear text alternative of the image for screen reader users. Making sure your images are optimized for search engines is important. Because search engines need to rely on the text around the images to try to figure out what they are. Not only does this help bring traffic to your site when people are searching specifically for images related to yours, but it also helps out the general SEO of your page; it allows you to legitimately add some extra very important signals to your page that help the search engines decipher it and classify it correctly.

As Matt Cutts, Google’s anti-spam head guru, explains it, the importance of the ALT tags is that it helps describe the scene and helps narrow down what the image is about. The ALT tag isn’t the only factor in determining whether your image or page gets found, but it is one that matters. And it’s one you have direct control over. Matt Cutts discusses the importance of using ALT tags on your images. You can see it as a video of adding ALT tags in your images and improve your traffic from search engines. Watch video – Matt Cutts Discusses the Importance of alt Tags

Google has said that it treats the ALT tag as the most important textual information about an image. But it’s not the only factor that goes into their algorithm. Some of the others that you have direct control over are the Title attribute, the filename, and the textual context around the image on the page. How much each of these matters relative to the others is all part of Google’s secret sauce. The Title field is also used for tooltips when a user rolls the cursor over an image.

WordPress’s built-in media manager includes fields for Caption and Description. Use both if you want to, but at least in terms of SEO, neither is an important as the ALT tag.

Make an image a clickable link in wordpress

To insert a link using an image stored somewhere else on the Internet, follow these steps:

  1. Click the Add Media button.
  2. Click the Add Via URL link.
  3. Type the URL of the image file into the URL text box then click Upload.
  4. Edit as desired then Insert.

 

The most automated way to tackle the problem is with the SEO Friendly Images plugin. Luckily, the SEO Friendly Images plugin will automatically fill in your title and alt text boxes for you based on tags associated with different elements from your site. It will also do this for any images that you’ve already published.

This plugin lets you set your alt and title text by automatically substituting in the title of the post, the name of the file, the category, tags associated with the post, or even general words that you type in yourself.

 

Download WordPress SEO Friendly Images plugin which automatically updates all images with proper ALT and TITLE attributes for SEO purposes. If your images do not have ALT and TITLE already set, SEO Friendly Images will add them according the options you set. Additionally this makes the post W3C/xHTML valid as well.

Make your website faster by optimizing your JPEG and PNG images. This plugin automatically optimizes all your images by integrating with the popular Image Compression services TinyJPG and TinyPNG.

Every blogger is well aware of that Search Engine Optimization (SEO) is vital, and by adding a image ALT tag to your images, you’re serving to your SEO as a result of you’ll be able to add targeted keywords within your “ALT” field to assist your SEO.

ALT Tag Tips
Keep in mind important points when placing ALT tags on your images.

  • Do not stuff keywords in your ALT tag (i.e. alt=”blogging tips, tips on blogging, blogging”)
  • Use simple description. (i.e. alt=”learn blogging tips”)
  • Do not make your ALT tag spammy (3 to 7 words will do)
  • You can go advance and rename your image (i.e. blogging_tips.gif /.png)
  • Upload your image to the blogger as gif or png
  • Always add caption to your images

Text for Images in WordPress

There are four different types of important text that can be directly associated with an image when you upload it via the WordPress media uploader.

  • Title
  • Alt Text (Alternative Text)
  • Caption
  • File Name

* The alt text (or alternative text) is meant to describe the image so machines can get an idea about it.

In WordPress, you will see boxes for these types of text when you have your image open for editing.

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Blogger Users – What to do
For Blogger users can do the coding in a easy step. To place ALT tags on your images, you need right click on your image and select property. There you can add your image alt tag. See the images with and without ALT Tag.

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How to Add ALT Tag
You can add this ALT Tags to your blog post images. It’s so easy. Just follow the below image. (screen shot from new blogger interface)
The “alt” tags represent “alternate text”, you’ll be able to write any text in there you wish (as long as it’s short) however the simplest issue to try and do is to use keywords that describe the image and place that within the “alt” tag, that manner when search engines scan your image, they understand what it’s concerning from the alternate text, and having keywords in there helps your SEO.

I additionally advocate you to a think like a search engine user once you place ALT tags in your Images. Don’t simply use a easy descriptive words on your ALT tag, use descriptive words that search engine users use.

When inserting ALT tags in your pictures, don’t use a one-word ALT tag (i.e. alt=”blogging”). Blogging may be a terribly generic and competitive world therefore expects that this has been utilized by lots of blogger in their ALT tags. Try to use three to seven words (i.e. alt=”Apple Icam Camera”). Doing this can improve your probabilities of obtaining traffic from search engines.

What Will You Miss in the Absence of ALT TAGS?
If you’re not using your Image ALT tags, you’re missing potential traffic from search engines. Adding ALT tags on your images is so simple however rewarding blogging observe. When you utilize a image on your post, don’t forget to put an ALT tag in next time. One thing you have to do now is return to your previous post and place ALT tags on all the images.

Don’t DO!

Google’s entire search empire is founded on giving users the best results for what they’re looking for. It protects that reputation fiercely, which is why it invests so much time and energy into anti-spam efforts. If you’re jamming 20 or 30 keywords into your ALT tags, Google doesn’t like that. Keyword stuffing is frowned upon no matter where it’s done. 125 characters is the recommended maximum length for the ALT attribute, but 4 to 7 words seems to be widely regarded as the sweet spot. Check & optimize your post Images using Image AltTags. Happy blogging.

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Do SEO yourself

KNOW How? To…

Create & optimize your Blog-Website-Do SEO yourself. If you looking for new free high Page Rank directory submission sites list 2016 to submit your website into directory and create high quality backlinks? Proceed for Directory submission is still a powerful way to get quality backlinks from relevant high PR  free directory submission sites. You can get only approval by submitting into an appropriate category with the unique description, meta keywords, and best title, avoid to use more keywords or same description for all web directory sites. Setting up a Blog-Website or this guide to Learning SEO as a blogger if you’re interested in finding out more. It’s really not that difficult to get started and there are plenty of opportunities to Make Money Online. Create an earnings stream if you know the art of writing any review, articles, e-book and urge to present before world audience. Create a blog-Website. Find useful SEO tools n software to apply yourself. Beginners should learn SEO tips learn SEO apply yourself. Optimize your wordpress robots txt file   Fix SEO Crawl Errors-in Google search console.   Here is a list that accepts guest posts, visit guest blogging sites for establish your sites backlinks & prove your sites popularity with external link sources to reach Google search Top. Find Commentluv dofollow Backlinks for organic visitors. When need newbie Beginners could learn Computer Basics . Also learn blogging search in need for web blog forum sites list. Learn here how does google Search work, How to get Google page ranking high. Utilize Backlink sources are always webmasters SEO solution. Explore social bookmarking sites. Finally anybody may Search & find SEO job in Australia-Newzeland.UK, USA, Canada, Europe where you wish to reside your proudly life.You often need of a Commentluv-dofollow-backlinks enable blog lists for your Externel Link building. Grow huge organic Traffic for your site to visit daily for get in Google search Top. Learn Online Business Strategy-Marketing guide, how to marketise your product, service, know content marketing strategy online. Speed up your page load removing render blocking java scripts –CSS.  Support your user get log in fast your content page in all devices browser.

Remove Render-Blocking JavaScript

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Keeps the page load quickly Removing Render Blocking JavaScript?  When Page Speed Insights detects that your HTML references a blocking external JavaScript file in the above-the-fold portion of your page. If something is render-blocking, it means that it is keeping the page from loading as quickly as it could. Not CSS (which is an entirely different thing). Actually, Render Blocking JavaScript and CSS mean, A JavaScript or CSS file That keeping the page from loading. If you know about Google page Speed analyzer, Then you might also know that, Google recommends webmasters to remove render blocking JavaScript and CSS from above the fold of the webpage. Google takes it seriously. Well-known SEO guy and WordPress SEO Plugin Author wrote an article titled Google Panda 4, and blocking your CSS & JS. Where he has reported that, Render Blocking JavaScript and CSS can be a result of Penalty. Another reason we should remove Render Blocking JavaScript and CSS is, Web Page loading speed is a matter. It’s proven and officially announced by Google that, Decreasing page load time can rank your webpage better in search engine and Improve user experience. It also increases revenue as well.

Before the browser can render a page it has to build the DOM tree by parsing the HTML markup. During this process, whenever the parser encounters a script it has to stop and execute it before it can continue parsing the HTML. In the case of an external script the parser is also forced to wait for the resource to download, which may incur one or more network roundtrips and delay the time to first render of the page. See Adding Interactivity with JavaScript to learn more about how JavaScript affects the critical rendering path.

Google recommends to remove or defer javascripts that interfere with loading the above the fold content of your web pages.

Above the fold means what a user sees initially on their screen. That screen might be a phone, ipad, desktop or whatever the user is using to see your webpage. This practice has long been used by people who are into page speed. You do care about your ranking in Google. Your ranking in Google is at risk if you don’t optimize for this. Specifically, if Google sees that your webpage does not load well for certain devices (phones, ipads, etc.) they won’t include you in the results because Google doesn’t want to send users to slow pages or pages that cause the user to wait too long for the content.

To get the specific files that are currently blocking rendering you should use the Google pagespeed insights tool. This tool will tell you the exact files that are blocking a particular page.

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How do’s remove render-blocking Javascripts

If you are already using W3 Total cache to accelerate your WordPress, You needn’t worry about this. Because W3 Total Cache has built in functionality to remove Render Blocking JavaScript & CSS from WordPress. It’s just need a little configuration. I recommend you to configure W3 Total Cache with recommended settings. Once you have configured W3 Total Cache properly with recommended settings now follow the instructions below:

First Scan your WordPress through Google Page Speed Insight and note down all the Render-blocking JavaScript and CSS file URL listed by Google. Now, Login to your WordPress admin panel and visit “Performance>Minify“.

Now scroll down to JS and CSS section By clicking Add a script button, A field will appear where you can paste the Scripts URLas shown below….

After pasting all the render-blocking JS click the “Save all settings button”. You have just finished removing render-blocking JS. Now it’s time to remove Render-blocking CSS. Do the same things you have done in JS, just make sure that, you have added the render-blocking CSS file URL instead of JS.

Now “Empty All Caches” and check your WordPress site through Google Page Speedinsight. Wow! There is no Render-Blocking JavaScript and CSS.

Hope above these methods works great for you,

 

USING ASYNC JS AND CSS PLUGIN

In this method, We are going to use a plugin which called Async JS and CSS. It’s a free plugin and you can download it from WordPress Plugin Directory. First download Async JS and CSS and install to your WordPress. Once you have installed the plugin to your WordPress, It will start eliminating render blocking Java & CSS from your WordPress.

It’s as easy as I wrote here. It can also minify Java and CSS to your WordPress. To minify JaveScript and CSS using Async JS and CSS plugin you will have to enable it through “Settings>Async Settings” menu. Now check your WordPress through Google Page Speed insight. Wow! ZERO Render blocking JavaScript and CSS.

However, I recommend everyone to using W3 Total Cache.

 

You should avoid and minimize the use of blocking JavaScript, especially external scripts that must be fetched before they can be executed. Scripts that are necessary to render page content can be inlined to avoid extra network requests, however the inlined content needs to be small and must execute quickly to deliver good performance. Scripts that are not critical to initial render should be made asynchronous or deferred until after the first render. Please keep in mind that for this to improve your loading time, you must also optimize CSS delivery.

 

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Inline JavaScript

External blocking scripts force the browser to wait for the JavaScript to be fetched, which may add one or more network roundtrips before the page can be rendered. If the external scripts are small, you can inline their contents directly into the HTML document and avoid the network request latency. For example, if the HTML document looks like this:

<html>
<head>
<script type=”text/javascript” src=”small.js”></script>
</head>
<body>
<div>
Hello, world!
</div>
</body>
</html>

And the resource small.js is like this:

/* contents of a small JavaScript file */

Then you can inline the script as follows:

<html>
<head>
<script type=”text/javascript”>
/* contents of a small JavaScript file */
</script>
</head>
<body>
<div>
Hello, world!
</div>
</body>
</html>

Inlining the script contents eliminate the external request for small.js and allow the browser to deliver a faster time to first render. However, note that inlining also increases the size of the HTML document and that the same script contents may need to be inlined across multiple pages. As a result, you should only inline small scripts to deliver best performance.

 

Make JavaScript Asynchronous

By default JavaScript blocks DOM construction and thus delays the time to first render. To prevent JavaScript from blocking the parser we recommend using the HTML async attribute on external scripts. For example:

<script async src=”my.js”>

See Parser Blocking vs. Asynchronous JavaScript to learn more about asynchronous scripts. Note that asynchronous scripts are not guaranteed to execute in specified order and should not use document.write. Scripts that depend on execution order or need to access or modify the DOM or CSSOM of the page may need to be rewritten to account for these constraints.

Defer loading of JavaScript

The loading and execution of scripts that are not necessary for the initial page render may be deferred until after the initial render or other critical parts of the page have finished loading. Doing so can help reduce resource contention and improve performance.

Using a JavaScript library such as jQuery?

Many JavaScript libraries, such as JQuery, are used to enhance the page to add additional interactivity, animations, and other effects. However, many of these behaviors can be safely added after the above-the-fold content is rendered. Investigate making such JavaScript asynchronous or defer its loading.

Using a JavaScript framework to construct the page?

If the content of the page is constructed by client-side JavaScript, then you should investigate inlining the relevant JavaScript modules to avoid extra network roundtrips. Similarly, leveraging server-side rendering can significantly improve first page load performance: render JavaScript templates on the server to deliver fast first render, and then use client-side templating once the page is loaded. For more information on server-side rendering, see http://youtu.be/VKTWdaupft0?t=14m28s.

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 Optimize CSS Delivery

When  Page Speed Insights detects that a page includes render blocking external stylesheets, which delay the time to first render.

Before the browser can render content it must process all the style and layout information for the current page. As a result, the browser will block rendering until external stylesheets are downloaded and processed, which may require multiple roundtrips and delay the time to first render. See render-tree construction, layout, and paint to learn more about the critical rendering path, and render blocking CSS for tips on how to unblock rendering and improve CSS delivery.

Do’s

If the external CSS resources are small, you can insert those directly into the HTML document, which is called inlining. Inlining small CSS in this way allows the browser to proceed with rendering the page. Keep in mind if the CSS file is large, completely inlining the CSS may cause PageSpeed Insights to warn that the above-the-fold portion of your page is too large via Prioritize Visible Content. In the case of a large CSS file, you will need to identify and inline the CSS necessary for rendering the above-the-fold content and defer loading the remaining styles until after the above-the-fold content.

Example of inlining a small CSS file

If the HTML document looks like this:

<html>
<head>
<link rel=”stylesheet” href=”small.css”>
</head>
<body>
<div class=”blue”>
Hello, world!
</div>
</body>
</html>

And the resource small.css is like this:

.yellow {background-color: yellow;}
.blue {color: blue;}
.big { font-size: 8em; }
.bold { font-weight: bold; }

Then you can inline critical CSS as follows:

<html>
<head>
<style>
.blue{color:blue;}
</style>
</head>
<body>
<div class=”blue”>
Hello, world!
</div>
<noscript id=”deferred-styles”>
<link rel=”stylesheet” type=”text/css” href=”small.css”/>
</noscript>
<script>
var load Deferred Styles = function() {
var add Styles Node = document. Get Element By Id(“deferred-styles”);
var replacement = document. Create Element(“div”);
replacement. Inner HTML = add Styles Node .text Content;
document. body. Append Child(replacement)
add Styles Node .parent Element. remove Child(add Styles Node);
};
var raf = request Animation Frame || moz Request Animation Frame ||
web kit Request Animation Frame || ms Request Animation Frame;
if (raf) raf(function() { window.set Timeout (load Deferred Styles, 0); });
else window.add Event Listener(‘load’, load Deferred Styles);
</script>
</body>
</html>

This transformation, including the determination of critical/non-critical CSS, inlining of the critical CSS, and deferred loading of the non-critical CSS, can be made automatically by the PageSpeed Optimization modules for nginx, apache, IIS, ATS, and Open Lightspeed, when you enable the prioritize_critical_css filter.

See also the loadCSS function to help load CSS asynchronously, which can work with Critical, a tool to extract the critical CSS from a web page.

The critical styles needed to style the above-the-fold content are inlined and applied to the document immediately. The full small.css is loaded after initial painting of the page. Its styles are applied to the page once it finishes loading, without blocking the initial render of the critical content.

Note that the web platform will soon support loading stylesheets in a non-render-blocking manner, without having to resort to using JavaScript, using HTML Imports.

Don’t inline large data URIs

Be careful when inlining data URIs in CSS files. While selective use of small data URIs in your CSS may make sense, inlining large data URIs can cause the size of your above-the-fold CSS to be larger, which will slow down page render time.

Don’t inline CSS attributes

Inlining CSS attributes on HTML elements (e.g., <p style=…>) should be avoided where possible, as this often leads to unnecessary code duplication. Further, inline CSS on HTML elements is blocked by default with Content Security Policy (CSP).

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 Inline CSS

Modern browsers block on external CSS before painting content to the screen. This incurs additional network latency and increases the time it takes to display content to the screen. To optimize the time to render, if the external CSS resources are small, you can insert those directly into the HTML document. Inlining small CSS in this way allows the browser to proceed with rendering the page.

Note: Avoid inlining CSS attributes on HTML elements (e.g., < p style=…>) should be avoided where possible, as they often lead to unnecessary code duplication, and are blocked by default with Content Security Policy (CSP) (disabled via “unsafe inline” on “style-src”).

For example, if the HTML document looks like this:

<html>
<head>
<link rel=”stylesheet” href=”small.css”>
</head>
<body>
<div class=”blue yellow big bold”>
Hello, world!
</div>
</body>
</html>

And the resource small.css is like this:

.yellow {background-color: yellow;}
.blue {color: blue;}
.big { font-size: 8em; }
.bold { font-weight: bold; }

Then you can inline the CSS as follows:

<html>
<head>
<style>
.yellow {background-color: yellow;}
.blue {color: blue;}
.big { font-size: 8em; }
.bold { font-weight: bold; }
</style>
</head>
<body>
<div class=”blue yellow big bold”>
Hello, world!
</div>
</body>
</html>

This eliminates the browser request to small.css by placing its contents inline in the HTML document.

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