Optimize “On-Page SEO” properly

Get organic search engine Traffic-Optimize “On-Page SEO” properly for your website and visibility for your target audience. Without On Page Optimization, Your Website might not rank as even highly with Off Page Optimization. Because a website becomes search engine friendly, when it’s On-Page SE Optimization has been done in a proper manner. And Search Engines likes it. So go on full on-page SEO is done for your website properly to get also Adsense approval easily.

 

What is “On-Page SEO”?

 

“On-page SEO” is “the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.”

Properly Optimizing of Meta Tags, Title Tags, Meta Descriptions, Heading Tags, SEO Factors, Usability Factors, URL Strings, User-Friendly, Authoritative Content, and Be Aware of the Google Algorithm is all around “On-page SEO”.

To help weed out the websites that achieved high rankings with spammy, keyword stuffed, and thin content, Google unleashed the Panda algorithm in February of 2011, updating it regularly. If you still have low quality and thin content, your website won’t be found online.

 

Create Keyword Targeted Content:

While you must maintain a user-friendly and authoritative tone, the focus keyword is still of vital importance. Like with your Meta tags, you will either outline meta keywords for a product or service page that is targeting multiple queries, or a single focus keyword for blogs.

 

Internal Links and Outbound Links

Links carry the most weight in your SEO. Earning links from quality sources and authority sites strengthens the domain, while linking internally throughout the site benefits the user experience and enhances your SEO.

 

Optimize Your Images

When you’re adding images to the page, it benefits the user experience. But, you can also help your SEO strategy by optimizing the image. Make your top targeted keyword the alt text and create a title that is unique, but stays applicable to the image. The featured image of this article has a unique title and the alt-text of what this post is about.

To get more search engine traffic from every piece of content that you publish, some practical strategies that you must optimize about Title, Meta Tags and keyword density, Meta descriptions of your content…

Your title tag is the most important on-page SEO factor, Start Title Tag with your Focus keyword, which has more weight with search engines, Adding modifiers like-“2017”, “best”, “guide” and “review” help you rank for long tail versions of your target keyword. Wrap Your Blog Post Title in an H1 Tag, Dazzle with Multimedia, Wrap subheadings in <h2> Tags, Drop your Keyword in first 100 words, Responsive design your site for Mobile friendly, Use Outbound Links and Internal Links, Boost Site Speed, Sprinkle LSI keywords, Optimize Images- Make sure at least one image file name includes your target keyword, Use Social Sharing Buttons, Post Long Content- longer content tends to rank significantly higher on Google’s first page, Leverage SEO Friendly Urls, Avoid ugly URLs-Or long URLs, Boost “Dwell Time”.

 

Few more important on-page SEO factors are:

“Quality content”, Encourage Blog Comments, Maximize Organic CTR (More clicks=more traffic) as Google uses organic click-through-rate as a ranking signal.

 

On-Page Search Engine Optimization

 

  1. Page Titles

Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.

For example, you could write a blog post about a new chocolate cake recipe that you have tried. It is therefore vitally important that you include ‘Chocolate Cake Recipe’ within your post title, perhaps “Easy Chocolate Cake Recipe” or “Chocolate Cake Recipe for kids”, etc.

This way, whenever someone searches for Chocolate Cake Recipes in a search engine, your post has a better chance of showing up because you have included those keywords.

 

  1. Meta Descriptions

Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.

For instance, if we continue to use the ‘Chocolate Cake Recipe’ example, then a good meta description for that page would include those keywords and related ones. So, “This easy chocolate cake recipe is possibly the most delicious, mouth watering, chocolatey cake ever made.” would be a great meta description to use, as it is relatively short, whilst containing a number of specific keywords.

 

  1. Meta Tags

For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.

I use a WordPress plug-in on my sites called ‘Yoast SEO Premium’. This allows me to enter all of my meta tag keywordsmeta description and page title at the bottom of each of my posts before publishing. This simply inserts all of the information into your page HTML format for you, making your life a little easier.

 

  1. URL Structure

Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.

URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence. For example site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc.

As you can see for this page, the URL is http://onlineincometeacher.com/traffic/on-page-seo-techniques/ I have included the keywords that are relevant for this post.

 

  1. Body Tags (H1, H2, H3, H4, etc.)

When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2,H3, H4, etc. tags are used.

Generally H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.

 

  1. Keyword Density

Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.

To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.

 

  1. Image SEO

 

Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilise these images to help improve your site SEO.

All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images.

You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.

 

  1. Internal Linking

 

People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!

Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google Page Rank of your pages.

There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.

For bloggers, content links are very useful when used properly. These are links that are placed within your article posts, which redirect people to other relevant pages on your site. For example, this post is focused on increasing traffic to your site, so readers may also find a post on ‘How To Drive Traffic To Your Blog‘ useful. Perhaps other people are just starting out blogging and want to learn more.

 

Summary

 

These techniques are just some of the ways that you can improve your on-page SEO. Any one used independently of the others won’t make much difference to your site ranking, however when used together, they can help to improve your site traffic.

They will help to get your pages working better, they will help to get your entire site crawled by search engine spiders, they will help increase the value of internal pages and they will build the relevancy of internal pages to specific keyword phrases.

So, it pays to spend some time implementing these to improve your site! Please leave your comments below & feel free to ask any questions.

How to Optimize Image Using Alt Tags

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Do know & care about optimize image alt tags? When search engines such as Google, Yahoo, Bing etc. observe your site, it can’t “see” your image but it can read your blog post (which means text) and therefore search engines cannot understand what your image is about, but you can easily solve this problem by adding an image Alt Tags. The term “ALT tag” is a common shorthand term used to refer to the ALT attribute within in the IMG tag. Any time you use an image, be sure to include an ALT tag or ALT text within the IMG tag. Doing so will provide a clear text alternative of the image for screen reader users. Making sure your images are optimized for search engines is important. Because search engines need to rely on the text around the images to try to figure out what they are. Not only does this help bring traffic to your site when people are searching specifically for images related to yours, but it also helps out the general SEO of your page; it allows you to legitimately add some extra very important signals to your page that help the search engines decipher it and classify it correctly.

As Matt Cutts, Google’s anti-spam head guru, explains it, the importance of the ALT tags is that it helps describe the scene and helps narrow down what the image is about. The ALT tag isn’t the only factor in determining whether your image or page gets found, but it is one that matters. And it’s one you have direct control over. Matt Cutts discusses the importance of using ALT tags on your images. You can see it as a video of adding ALT tags in your images and improve your traffic from search engines. Watch video – Matt Cutts Discusses the Importance of alt Tags

Google has said that it treats the ALT tag as the most important textual information about an image. But it’s not the only factor that goes into their algorithm. Some of the others that you have direct control over are the Title attribute, the filename, and the textual context around the image on the page. How much each of these matters relative to the others is all part of Google’s secret sauce. The Title field is also used for tooltips when a user rolls the cursor over an image.

WordPress’s built-in media manager includes fields for Caption and Description. Use both if you want to, but at least in terms of SEO, neither is an important as the ALT tag.

Make an image a clickable link in wordpress

To insert a link using an image stored somewhere else on the Internet, follow these steps:

  1. Click the Add Media button.
  2. Click the Add Via URL link.
  3. Type the URL of the image file into the URL text box then click Upload.
  4. Edit as desired then Insert.

 

The most automated way to tackle the problem is with the SEO Friendly Images plugin. Luckily, the SEO Friendly Images plugin will automatically fill in your title and alt text boxes for you based on tags associated with different elements from your site. It will also do this for any images that you’ve already published.

This plugin lets you set your alt and title text by automatically substituting in the title of the post, the name of the file, the category, tags associated with the post, or even general words that you type in yourself.

 

Download WordPress SEO Friendly Images plugin which automatically updates all images with proper ALT and TITLE attributes for SEO purposes. If your images do not have ALT and TITLE already set, SEO Friendly Images will add them according the options you set. Additionally this makes the post W3C/xHTML valid as well.

Make your website faster by optimizing your JPEG and PNG images. This plugin automatically optimizes all your images by integrating with the popular Image Compression services TinyJPG and TinyPNG.

Every blogger is well aware of that Search Engine Optimization (SEO) is vital, and by adding a image ALT tag to your images, you’re serving to your SEO as a result of you’ll be able to add targeted keywords within your “ALT” field to assist your SEO.

ALT Tag Tips
Keep in mind important points when placing ALT tags on your images.

  • Do not stuff keywords in your ALT tag (i.e. alt=”blogging tips, tips on blogging, blogging”)
  • Use simple description. (i.e. alt=”learn blogging tips”)
  • Do not make your ALT tag spammy (3 to 7 words will do)
  • You can go advance and rename your image (i.e. blogging_tips.gif /.png)
  • Upload your image to the blogger as gif or png
  • Always add caption to your images

Text for Images in WordPress

There are four different types of important text that can be directly associated with an image when you upload it via the WordPress media uploader.

  • Title
  • Alt Text (Alternative Text)
  • Caption
  • File Name

* The alt text (or alternative text) is meant to describe the image so machines can get an idea about it.

In WordPress, you will see boxes for these types of text when you have your image open for editing.

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Blogger Users – What to do
For Blogger users can do the coding in a easy step. To place ALT tags on your images, you need right click on your image and select property. There you can add your image alt tag. See the images with and without ALT Tag.

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How to Add ALT Tag
You can add this ALT Tags to your blog post images. It’s so easy. Just follow the below image. (screen shot from new blogger interface)
The “alt” tags represent “alternate text”, you’ll be able to write any text in there you wish (as long as it’s short) however the simplest issue to try and do is to use keywords that describe the image and place that within the “alt” tag, that manner when search engines scan your image, they understand what it’s concerning from the alternate text, and having keywords in there helps your SEO.

I additionally advocate you to a think like a search engine user once you place ALT tags in your Images. Don’t simply use a easy descriptive words on your ALT tag, use descriptive words that search engine users use.

When inserting ALT tags in your pictures, don’t use a one-word ALT tag (i.e. alt=”blogging”). Blogging may be a terribly generic and competitive world therefore expects that this has been utilized by lots of blogger in their ALT tags. Try to use three to seven words (i.e. alt=”Apple Icam Camera”). Doing this can improve your probabilities of obtaining traffic from search engines.

What Will You Miss in the Absence of ALT TAGS?
If you’re not using your Image ALT tags, you’re missing potential traffic from search engines. Adding ALT tags on your images is so simple however rewarding blogging observe. When you utilize a image on your post, don’t forget to put an ALT tag in next time. One thing you have to do now is return to your previous post and place ALT tags on all the images.

Don’t DO!

Google’s entire search empire is founded on giving users the best results for what they’re looking for. It protects that reputation fiercely, which is why it invests so much time and energy into anti-spam efforts. If you’re jamming 20 or 30 keywords into your ALT tags, Google doesn’t like that. Keyword stuffing is frowned upon no matter where it’s done. 125 characters is the recommended maximum length for the ALT attribute, but 4 to 7 words seems to be widely regarded as the sweet spot. Check & optimize your post Images using Image AltTags. Happy blogging.

Source

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