Keyword Research | Tools & Guides

Keyword Research – Tools & Guides, Pick The Right Keywords, Reach Your Targets, & Make Some Money!

Picking the right keyword by following “Keyword Research-Tools & Guides” is an art and placing them in the right spots is a science. Don’t fret as it’s quite easy to get started but it will take some time before you get good. However, if you spend some time learning the resources above you too can become a keyword strategist. Go for the profitable long tail keywords and you find lots of opportunity. Moral of the story: No webpage, article, infographic, video, or image should be posted without some serious keyword research.

 

There is a strong correlation between the search types and keyword types, as the narrower the search term is, the higher the likelihood that it is transactional.

There are three types of keyword terms:

 

Head: Head terms are words that have represent broad topics like banking, horses, and Dell, and have massive amounts of search volume.

Middle: Middle terms have some clarifier that narrow down the search and have substantially less volume. E.g., affordable banking, race horses, and Dell notebooks.

Long-tail: Long-tail search terms are refined to a small niche and have relatively small search volumes. However, this traffic is very refined and targeted. For example, affordable banking for families, race horses in Saratoga, and what are the fastest Dell computers?

Once you pick the right word you are going to ensure that the keyword phrase appears at least once in several places, including:

 

In keyword research, you must place your relevant keyword especially in Page Title, Meta Description & Page URL. The keywords you choose should be strategically placed throughout a webpage, but not be over-optimized. It’s important to have the keyword phrase in your article, Pick keywords that are being searched for, relevant to your product or service, and likely to bring traffic that will convert into a sale or some other action.

The value in keyword research and on-page optimization: Picking the right keywords and placing them in the right place helps you rank higher in Google search. There have been many studies on Google user behavior and statistics show that 35% of Google searchers click on the very first search result and only a paltry 5% make it off the first page! So if you want to stand a chance of being found, you want to be on that first page in the top 3 spots. Otherwise you may only see a few clicks a year (if that).

Free Keyword Tools

 

There is a wide array of free keyword tools on the market. My favorite keyword tool is the SEO Book keyword tool – it is fast and free, powered by Wordtracker, and allows you to quickly export your keyword data.

Extremely useful free keyword research tools are as follows:

Google’s AdWords Keyword Planner

Is the most popular keyword tool

Google Adwords Keyword Tool

Google Search Based Keyword Tool

Google Insights

Make sure you open an account with Google and login when using the Google Adwords Tool or Google Search Based Keyword Tool.

 

Here are some Guides/tutorials that can get you on your way:

  1. No venture in SEO activity should start without consulting SEOMoz’s Guide to SEOChapter 5 covers keyword research.
  2. Search Engine Land also has a good intro into keyword researchwith some useful resources.
  3. Find “golden” keywords and avoid mistakes with this lengthy primerfrom Cloud Living Journey.
  4. While it has a strong plug for its own product Scribe, Copyblogger has a decent 3 step primer on keyword research.
  5. Here is another plug heavy keyword research primerfrom WordStream.
  6. Check this 10 minute video on keyword researchfrom Affiliorama.
  7. Looking to update keywords on existing content? Check out this 4 step guide from Search Engine People.
  8. Avoid common keyword research mistakeswith some help from SEOMoz.
  9. Find out about alternative resources for keyword researchin this article from NorthCutt.
  10. Save some time with 7 keyword research shortcutsfrom Marketing Pilgrim.
  11. There are alot of paid tools in keyword research but this video presents the easy and free way to do keyword research.
  12. If you aren’t sure where to start, Instakeywords will give you free keyword suggestions for any term you type in.
  13. Wondering how it all fits together on the page? Check out this cool SEO infographic cheat sheetfrom UpCity.

Once you are ready to get into action here are some of the tools of the trade to help you carry out your Keyword Research:

  1. Keyword research always starts with the Google Keyword Tool.
  2. Google has many other tools that can help you find great keywords. Google Trendscan provide up and coming keyword opportunities. Google Correlate helps you find and compare search patterns. To generate ideas perhaps one of the best free tools is Google Suggest. SEOChat has a primer on utilizing this search functionality.
  3. While Google is the elephant in the room Microsoftalso has keyword research tools.
  4. Get more free keyword suggestions with Übersuggest.
  5. Mergewordsand the SEOBook Keyword List Generator are two tools that can help create new combinations of keyword phrases quickly.
  6. There are many good paid tools worthy of consideration such as WordtrackerSEOMoz,
  7. If you have some technical chops SEOMoz has a great tutorial that can help you automate your keyword researchusing the Google API key and Google Docs.
  8. One of the most crucial steps in keyword research is analyzing the keyword value. Distilled.net has a great guide SEO for Excel guidethat can walk you through analyzing your data.

For those who are looking for one place that ties all of this important information together in one nice package, you will be happy to know there are some courses thats cover the basics of keyword research. However, most of these are part of larger SEO and content marketing tutorials but by now it should be clear that these subjects are intricately tied. The best part is that all of the courses we have chosen are 100% free! (Secured sign up is required for all sites.)

  1. Udemy has a 21 lecture 5.5 hour keyword research coursefrom Web Internet Marketing.
  2. SEOMoz also has its own 1 hour mini SEOcourse on Udemy.
  3. SEOBook has a free SEO course. Those who are not interested in the full tutorial can skip straight to the keyword research module.
  4. The American Marketing Association (AMA) has its own free course called, “SEO: What Every Marketer Should Know.”
  5. Hubspot’s Inbound Marketing University has a whole module on SEO including three three webinars on SEO.
  6. Clickminded’s SEO 101is also a resource that is worth checking out.

 

Here are some additional cool keyword tools:

 

 

Google’s AdWords Keyword Planner

Is the most popular keyword tool

Is backed by Google’s large search share

However, it can be flaky because…

 

Google doesn’t like to share the stats with precision, as their primary aim is to show PPC marketers the keywords & have them test their value. In fact, Google will show more data if you are logged into an AdWords account.

You can get a free $75 AdWords coupon here (or here or here or here) … many options linked, as some of their coupon offers expire over time & we update this page periodically. The Google Partners Program also offers coupons to consultants managing AdWords accounts.

Google often changes the interface and features, pulling back data and making the results broader and less relevant over time.

It can take a good bit of effort to collect data on different match types (broad vs phrase vs exact).

When you use their keyword tool ensure that you have it set to your target country market & you are using exact match to view the search volume for that exact keyword.

Microsoft’s Ad Intelligence

 

A free plug-in for Microsoft Excel

They have a smaller market-share than Google, but tend to be far more accurate with the search volume numbers they do share. My wife went to PPC Summit a while back & while there a Microsoft representitive stated that the data Ad Intelligence shows is the exact same data that Microsoft sees internally.

 

This plugin requires a Bing Ads account to pull data from Microsoft, but here are free coupons for setting up your account

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If you have any questions about any of these keyword tools and are a subscriber please ask in our keyword tools forum.

 

Gather More Keyword Ideas

 

Anything people would likely search for to want to buy your services is a potential keyword.

You can look at emails from customers or customer questions as potential keywords.

If you have been publishing a site for a while and have analytics data you can use the analytics data to find keywords.

You can analyze competing sites looking for keywords.

There are literally hundreds of ways to come up with keyword ideas.

 

Group Similar Keywords

 

After you gets a list of keywords start grouping related keywords together…

You should be able to target related phrases like ‘Chicago dentist’ and ‘dentist in Chicago’ using a single page.

Chicago cosmetic dental work is a different concept than ‘Chicago dentist’ is, so you should create a separate page targeting that term and why prospects would want to buy that service.

You can use Microsoft Excel, Open Office, or Google Docs to start aligning keywords and related modifiers with your URLs. We have an example spreadsheet in our member’s area here
http://training.seobook.com/site-architecture-internal-linking

 

Use Competitive Research Tools

 

Competitive research tools can help you find a baseline for what to do & where to enter a market. Before spending a dime on SEO (or even buying a domain name for a project), it is always worth putting in the time to get a quick lay of the land & learn from your existing competitors.

Seeing which keywords are most valuable can help you figure out which areas to invest the most in.

Seeing where existing competitors are strong can help you find strategies worth emulating. While researching their performance, it may help you find new pockets of opportunities & keyword themes which didn’t show up in your initial keyword research.

Seeing where competitors are weak can help you build a strategy to differentiate your approach.

Enter a competing URL in the above search box & you will quickly see where your competitors are succeeding, where they are failing & get insights on how to beat them. SEMrush offers:

granular data across the global Bing & Google databases, along with over 2-dozen regional localized country-specific Google databases (Argentina, Australia, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Hungary, Japan, Hong Kong, India, Ireland, Israel, Italy, Mexico, Netherlands, Norway, Poland, Russia, Singapore, Spain, Sweden, Switzerland, Turkey, United Kingdom, United States)

Search volume & ad bid price estimates by keyword (which, when combined, function as an estimate of keyword value) for over 120,000,000 words

Keyword data by site or by page across 74,000,000 domain names

The ability to look up related keywords

The ability to directly compare domains against one another to see relative strength

The ability to compare organic search results versus paid search ads to leverage data from one source into the other channel

The ability to look up sites which have a similar ranking footprint as an existing competitor to uncover new areas & opportunities

Historical performance data, which can be helpful in determining if the site has had manual penalties or algorithmic ranking filters, applied against it

A broad array of new features like tracking video ads, display ads, PLAs, backlinks, etc.

Related posts:

Advanced Keyword Research Tactics

How to Do Keyword Research: A 6-Point Checklist

Keyword Research using Google Products

Advanced Keyword Research — SES San Francisco

SMX East Liveblog: Keyword Research for Better Content & Audience Engagement

 

Source     Source

Keyword Analysis Tool

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Keyword Analysis Tool is for gaining a competitive edge in the SERPs. Have you any proper idea about keyword? What are Keywords? What’s A “Keyword Phrase” Why are they important & vital to the success of your blog?  Keywords are how the search engines know what you’re all about and who they should send to your blog. What are they and why do I need to know about them? Here’s the deal. You’ve set up your blog, picked a niche, installed the necessary tools to make your blog succeed, now what? Now you have to make sure that people who are searching for it on Google and other search engines can find it. But how? With keywords. Choose Your Keywords Carefully. Because some keywords will get a few clicks a day while some words get a few THOUSANDS of clicks a day. The crazy part? Both keywords can cover the same topic and mean the same thing, but the more “common” term people use more often will obviously get more searches.  So every keyword gets incredibly different results and offers a completely different bang for your buck. Keyword (singular), keywords (plural) and “keyword phrases” get 859, 723, 45 searches per day respectively.

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Choose Great Keywords for Your Blog Posts

Remember, you start with the topic, the niche that you’re going to cover, and then you really need to focus on how people who are looking for your content are going to find it. Those tags you add to your blog are crucial! Those three to five words can make or break you! And back to the cardinal rule… write great content that people actually want to read, and work with the search engines to help them find your great content. Then promote that great content.

To Find the Right Keywords to use, find here some great Free & Paid keyword tools for you to check it. It can take a little getting used to, at first. But once you play with them a little bit they get easier to use, and it really helps to know as much about your niche as possible. That way you can hone in on the words that your audience are mostly likely to use to try to find the kind of content you have to offer online.

Check here Keyword Analysis Tools for choosing the right target keywords which builds the foundation for an entire SEO campaign. If the right keywords with the highest potential for return are not selected, the foundation of the campaign will be weak and, therefore, success is nearly impossible.

No wonder businesses love search marketing! Choosing the right keywords for SEO. Why? Because the more specific you are, the better. Learn more about your customers as a whole by researching your market’s keyword demand, Ranking for the right keywords can make or break your website. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. It’s not always about getting visitors to your site, but about getting the right kind of visitors. Is the keyword relevant to your website’s content? Will searchers find what they are looking for on your site when they search using these keywords? Will they be happy with what they find? Will this traffic result in financial rewards or other organizational goals? Understanding which websites already rank for your keyword gives you valuable insight into the competition, and also how hard it will be to rank for the given term. Where do we get all of this knowledge about keyword demand and keyword referrals? From research sources like this-

Use Keyword Analysis Tools

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1) Google Keyword Planner

Google has a few tools that make it easy to conduct keyword research, and A free AdWords tool called Keyword Planner is a great place to start – Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns. Whether you’re new to online advertising or an experienced pro, you can use Keyword Planner to lay the groundwork for a successful campaign. Especially if you use AdWords for some of your campaigns. The first step in choosing the right keywords is to understand what keywords consumers are searching and the demand of each of those keywords. This data can be determined using the Google Adwords Keyword Tool. In order to gain full access to the data you need to sign up for an Adwords account. You do not need to set up any campaigns or spend any advertising money.

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2) Google Trends

Google Trends is another free tool from Google. It lets you enter multiple keywords and filter by location, search history, and category. Once you enter that information in, it’ll give you results that show how much web interest there is around a particular keyword, what caused the interest (e.g., press coverage), and where the traffic is coming from — along with similar keywords.

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3) Keyword Tool.io

Keyword Tool is pretty rudimentary online keyword research tool, but if you’re just looking for a list of long-tail keyword suggestions related to one you already have in mind, then it can be useful. It’s also totally free — to use the most basic version, you don’t even need to create an account.

4) Term Explorer

Price: $34/mo. for Basic; $97/mo. for Pro; $499/mo. for Agency

Term Explorer offers probably the deepest research reports of any keyword research tool on the market. From one single seed term, you can get over 10,000 keyword variations.

Best of all, the tool does a great job of keeping the results as relevant as possible and pulling through lots of supporting metrics with them.

5) Moz’s Keyword Difficulty Tool

Price: $99/mo. for Standard; $149/mo. for Medium; $249/mo. for Large; $599/mo. for Premium

The keyword difficulty tool from Moz is one of the most useful components of their paid suite. It’s a fantastic resource for analyzing the competitiveness of a keyword and for unearthing low-hanging fruit.

6) SEMrush

Price: $69.95/mo. for Pro; $149.95/mo. for Guru; $549.95/mo. for Business

SEMrush is a competitive research tool that lets you keep an eye on on your competitors’ keywords to find opportunities to bump them out for a top position in Google’s and Bing’s organic search results. You can compare a number of domains against one another to evaluate the competitive landscape, including their common keywords and positions in Google’s organic, paid, and shopping search results.

7) Ahrefs

Price: $99/mo. for Lite; $179/mo. for Standard; $399/mo. for Advanced

Position Explorer is similar to SEMrush, but with some added bonuses — and a much more intuitive design.

For example, the Site Explorer part of the tool will let you find the URL rating and domain rating for any website you put in there, along with number of backlinks, number of referring domains, and social metrics for Google+, Facebook, and Twitter. It’s also great for finding link targets: You can use it to get a quick analysis of a site, and you can also use its extensive index when you want to do a deeper dive.

8) Accuranker

Price: $19.95/mo. for Beginner; $29.95/mo. for Pro 300; $44.95/mo. for Pro 600; $74.95/mo. for Pro 1K

Accuranker is a keyword rank tracking tool with a key differentiator: its lightning fast while being extremely precise. So if you’re used to spending hours monitoring the rank progression of your keywords, this’ll end up saving you a ton of time.

Other advantages of this tool? It has built-in proxies to get a quick glance at whose ranking within the SERPs for any given keyword. If you plan to report keyword metrics to your manager or your team, you’ll like its scheduled weekly reports feature.

9) HubSpot’s Keywords Tool

Price: $200/mo. for Basic; $800/mo. for Pro; $2,400/mo. for Enterprise; (Free Trial Here)

HubSpot also has its very own Keywords Tool within the software. The Keywords Tool helps you research keywords, identify the best keywords for optimizing your site, and track results from each one. This tracking feature allows you to see which keywords are actually driving traffic and leads, so you can use this information to continue optimizing your keywords over time.

The tool will also show you how your competitors rank for specific keywords, and help you monitor and build high quality inbound links.

10) WordStream Free Keyword Tool

Better PPC & SEO Keyword Selection

The Free Keyword Tool is free for guest users, providing free keyword research. You get 10 free keyword searches up-front, then one free keyword search per day going forward. You can email the full free keywords list of keyword suggestions to yourself for free. Expert keyword research – free!

11) Übersuggest Get more keywords ideas

Use Übersuggest to quickly find new keywords not available in the Google Keyword Planner. Take your keyword research to the next level with tons of keyword ideas for SEO, PPC and your next content marketing campaign.

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