Twitter #Hashtag – Marketing Strategies
Learn to Create & using #hashtag’s for newbies! with Marketing Strategies-We see #Hashtag’s basically using on Twitter, Instagram, Pinterest, Google+ and Facebook but most of us don’t know Simply putting a #hashtag is an easy way for people to categorize, find and join conversations on a particular topic. The #hashtag is used to highlight keywords or topics within a Tweet, and can be placed anywhere within a post. Understand since using #Hastags in retweeting your post on Twitter. Learning about #hastags gives you good meaning and how to use them and create them. Using #hashtags to categorize Tweets by keyword: People use the #hashtag symbol (#) before a relevant keyword or phrase in their Tweet to categorize those Tweets and help them show more easily in Twitter search. Clicking or tapping on a hashtagged word in any message shows you other Tweets that include that #hashtag.
Thanks to the member-driven online information site Twitter, the lowly “pound” or “number” symbol “#” has been elevated to a new role. The hash mark, or pound symbol, (#) is now known by social media users as a “hashtag” or “hash tag”. Posts that have the same keywords prefixed with the # symbol are grouped together in user searches, bringing a level of order to the frenzied chaotic world of Twitter.
Know how to use Instagram or Twitter, #hashtags strategically. #Hashtags are a word, or group of words after the # sign (like #hashtag, #buylocal, #marketing or anything else). If you’re more technically inclined, you might know them as a metadata tag. For marketers – you’ll know them as a way to engage your brand with your market.
The #HashTag’s Purpose
The #hashtag began as a humble idea: the tweeter adds the # symbol (known as the hash key on your telephone) in front of one word or a word group, no spaces. Doing so allows Twitter to categorize the tweet and group it with others who have tweeted using the same #hashtag. Think of the #hashtag as a keyword tag and it is easier to understand. People searching based on a specific #hashtag receive a list of tweets using that particular tag. The searcher is happy, and so are you, because, in one fell swoop, you have:
- become visible to a new audience
- joined the conversation
- voiced your opinion
- found a likeminded audience eager to read what you have to say
When the right hashtag is added to your tweets, your “retweet” rates rise (other people reposting your original tweets). This opens up your comment to new views and opinions, not to mention new followers, and so the cycle of growth and visibility continues.
Hashtags.org is known as the defacto standard / resource for curating the world’s list of hashtag definitions. Use our invaluable Hashtag Dictionary to search, understand, or define your tags of interest!
3 key marketing strategies for hashtags are:
- Brand and campaign specific- tags that you make for your own business. Use them to market your brand and promotions.
- Trending- “what’s trending now”. often referring to the hashtags that are trending, or are the most talked about right now.
- Content- hashtags you use in your posts. They are not branded (and not used to define your business and marketing). They aren’t necessarily trending or highly popular. They are simply common hashtags that are related to your post content. Content hashtags improve the SEO of your posts. They get your updates seen by your consumers who are searching for, or using, the hashtag words, use a lot of content hashtags like #socialmedia, #marketing or #Facebook.
Few categories of common hashtags:
- Product hashtags
- Lifestyle hashtags
- Event hashtags
- Location hashtags
Use hashtags to:
- Brand your business and marketing campaigns;
- Catch real-time trending topics;
- Expand the reach of your content updates.
There are also lots of resources that you can get more in-depth trending and popular tag opportunities. Check out:
- Hashtags.org – You can find trending, declining and constant trends, as well as metrics about your social brand.
- Statigram – You can search for Instagram hashtags trends and get alternatives for hashtag words, so you can choose the most popular tags.
- Trendsmap – This site gives you a visual map to see geographic hashtag trends. As a local business, this is a great way to quickly know what’s trending in your area.
Steps to Creating Your Own #Hashtag’s
- Consider the value you intend to create. Crowd sourcing? Buzz gen? Provoking conversation?
- Develop a clear intention so people get it. Your hashtag must be relevant to your purpose and your subject. Avoid broad concepts like #marketing. Be more specific and unique.
- Make sure your chosen hashtag is not already in use.
- Make sure your hashtag hasn’t taken on another meaning that could prove negative or create Twitter hijacking. (RememberMcDonald’s?) Twitter Search, Hashtags.org and Tagalus can help with your search.
- If your hashtag is truly unique, add it to Tagalus and other hashtag tools.
- Get going! Don’t spam people in your anxiety to make sure “it’s working”. Explain what the tag means and encourage others to use it. Always provide value.
- Set up an automatic email alert tool so you know when your hashtag is used. (Try Twilert.)
If you want to create a community that people can engage and grow, use a #hashtag that invites others to participate and enjoy.
Using specific #hashtags can also give you inspiration for what to post on Instagram such as #whereistand which people use to post a snapshot of where they are standing at the moment.
Over 100K posts have been made to this hashtag.
And always remember: you are a real live person talking to other real live people! Apply the Golden Rule in all of your marketing strategies for true long-term success.
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