Social Media Management Tools

 

What are the choosing Criteria?

Schedule your Content to all Social Media Networks, profiles, pages + groups‎ using Social Media Management Tool. Put social media analytics, reporting and publishing, plus AI-powered recommendations at your fingertips with SMM Tools that shave hours off Social Media Management – Finding the best Social Media Management Tool can help with both productivity and efficiency; it also helps make sure you get the most out of your social media marketing campaigns. This is a question that most social media marketers and entrepreneurs ask themselves. You can create stunning customized social media displays for websites, live events, and more. Then, manage your social content with rich enterprise grade management tools.

A social media manager is the individual in an organization trusted with monitoring, contributing, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation.

Enable collaboration across internal and agency teams for all your communities!‎ Free Regional Reports‎ · Free Social Media Studies‎ · Free Industry Benchmarks‎ Create stunning customized social media applications for websites, live events‎  Free Demo‎ · Use Cases‎ · Product Overview‎ · Developer API‎

There are countless social media management tools on the market right now, and many of them have some extra features that would benefit different types of businesses. Some of them, everyone has heard about – the likes of Hootsuite, or Sprout Social – while others are perhaps lesser-known, but just as good, if not better than the most popular tools.

Who Needs Social Media Management Tools – And Why

 

If you are a digital marketer, or are using social media to promote your business, then you would benefit from using a social media management tool, as simple as that. Even if you’re only managing a couple of social media accounts, it would still help you get more results, and faster.

Here’s why you need a management tool to sort your social media:

You can create multiple posts—enough to populate your social media for a week, or more.

Save time: having everything in one place, in one dashboard, can help you save a lot of valuable time. A social media management tool allows you to manage multiple accounts, even from different social networks. That means no more logging in and out every time you need to post something new from a different account, not to mention you will have all of the engagement you need to respond to in one place.

Never miss an update: A good tool will make sure you never miss any social mentions, questions, or opportunities for engagement. You’ll know exactly what needs responding to, in real time.

Analytics: Most social media management tools also have built-in analytics that you can check out in real time. Checking your analytics regularly is very important, as it helps you improve your social media strategy as you go along, and helps you make sure you don’t make the same mistakes over and over again. With the built-in analytics, there’s also no need to get another tool specifically for this (that will also probably cost you).

Scheduling updates: Many of the tools on the market allow for scheduling updates. This is another great time saver, and a tool that helps you make sure you never miss an opportunity to post updates, even for when you won’t have access to the internet.

More engagement, better engagement: A good social media management tool is designed in such a way to help you increase your engagement, and to find engagement opportunities faster. You can create tabs for various keyword or hashtag searches, particular users or current trends, so you can see in real time what people are saying about a particular subject, and easily start and jump in conversations. As I mentioned earlier, it will also make sure you never miss any updates or questions addressed to you, so you can promptly respond.

Team collaboration: If you have several people in your team contributing to the social media marketing campaigns, then a social media management tool can help with that. It also makes your team members’ jobs easier, as they can get specific tasks assigned to them, and they can all login to the same dashboard, and not have to go to each individual social account.

Which Social Media Management Tools You Use?

 

Every business is different – and has different needs that require addressing. The G2Crowd info graphic provides a great overview of the top five rated social media management tools out right now, and each tool is assessed based on six different criteria:

 

  • The overall user satisfaction
  • Product direction, meaning how well the tools are keeping up with new social media trends and features
  • Ease of use/maintenance, or how easy the software is to setup and use
  • Customer service support
  • Usability – is the tool improving your productivity?
  • Meeting business requirements

 

The results of the info graphic are very revealing – Agorapulse is the clear winner in almost all categories considered, tying in only one category – usability – with Sprout Social. Right after Agorapulse comes Buffer as a close second, and in the last two places come Sendible and Hootsuite, although they still have decent scores in most categories. (Here’s Agorapulse Review.)

 

The Top rated Social Media Management Tools below here. The results come from hundreds of detailed customer reviews, and are quite revealing – the winning tool might just surprise you. You can check out the exact results from below hopefully find the perfect social media management tool and use them for you. So many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business.

Social Media Monitoring Tool’s for Businesses of All Sizes:

The best apps and platforms out there to manage your social media presence…

 

 

AgoraPulse

 

Harness your social media content and engagement with the easiest and most affordable social media management tool for teams and agencies.

AgoraPulse is an social community and moderation tool that helps business manage all their social network profiles. The platform is built to enable businesses implement total management of their accounts in top social networking sites: Facebook, Twitter, Instagram, LinkedIn, and Google Plus. AgoraPulse is very user-friendly and can be implemented right from the get go, offering flexibility, short learning curve, and topnotch customer support compared to other solutions.

With AgoraPulse, engaging and maintaining strong relations with followers while reaching to new audiences and building connections with potential users is a breeze. The tool ensures that you won’t miss a tweet, a message, or even a comment. AgoraPulse also comes with tools to help you gather critical data like statistics and reporting to help you gain high quality insights, devise and execute effective social media campaigns. The platform also provides you with insights you need to give you the edge over the competition.

Prices: $49, $99, $199, and $299 per month (with a 15-day free trial)

 

Buffer

 

Buffer is a simpler and easier way to schedule posts, track the performance of your content, and manage all your accounts in one place

Buffer is a simpler and easier way to schedule posts, track the performance of your content, and manage all your accounts in one place

Buffer automates the timing of your social media posts. It sports a sophisticated interface, and options for including several social networks, notably Facebook, LinkedIn, and Twitter. Its free service works well for personal feed, and its $10-per-month Awesome level service adds the features a business needs.

To use Buffer, you sign in using a Twitter, Facebook, or LinkedIn account, or you can create a dedicated Buffer account if you choose. Once you’re signed in, you can add the social networks you didn’t use to sign in, as well as an App.net account and any Facebook pages and LinkedIn Groups that you manage.

Buffer lets you compose tweets and status updates—which can be posted across multiple networks at once—and helps you decide when to post them. You can post them immediately, or choose the “Add to Buffer” option, which lets Buffer decide when to post it.

Prices: Free plan, $10, $99, $199, and $399 per month (with a 14-day free trial)

 

Hootsuite

 

Manage multiple social networks, connect with customers, and grow your brand on social media.

Hootsuite is a social relationship software platform that empowers businesses to execute amazing social media strategies and activities across their organizations. Its vision is to revolutionize today’s communications. Its mission is to empower its customers to transform their messages into meaningful relationships.

Based in Vancouver, this popular software solution has over 500 staff located in its various offices: San Francisco, Vancouver, Hong Kong, New York, Sydney, London, Singapore, and other countries. The popular firm operates on a fermium model. Hootsuite has at least 10 million users in over 175 countries.

Prices: Free plan, $19, $99, $499 per month, and enterprise pricing (with a 14-day free trial)

 

Sprout social

 

Sprout’s collaborative platform ensures smarter, faster and more efficient social communications.

Sprout Social is a  SaaS software that promotes communication between businesses and people. It also streamlines communication between a business and its customers, prospects, and enthusiasts. Through its three main functionalities (publishing, engagement and analytics), a company can effectively progress in social communication.

It’s a solution that lets you build and maintain your community by making it easier to start, join and monitor social conversations. It allows you to build a better relationship with your clients with fast responses to any questions or problems they may have. You will also be able to efficeintly work with your social marketing plans as SproutSocial offers a variety of tools to optimize them. Finally, it enables you to improve customers’ return on social media and easily manage your entire portfolio from a single tool.

Prices: $99, $149, and $249 per user per month (with a 30-day free trial)

 

Sendible

 

Sendible is simply the best way for teams to manage social media for multiple clients — and get results.

Sendible is elegant software that provides social media management. More generally, it represents a business’s platform dedicated to monitoring, analytics, and audience engagement which can be equally useful to small, medium, and large businesses from all industries. What is particularly interesting about the product is that it can also measure ROI from the very same dashboard you’re using to schedule messages and manage social networks.

Sendible offers a powerful and advanced platform that is designed to drive growth and effective social media marketing with the help of the tools the platform provides. Depending on the package, you can manage up to 360 services and involve 20 of your team members. The system is fully integrated with a variety of social networks, but it also offers open APIs which allow you to connect it to as many services as you need. On top of that, Sendible is moderately priced to suit the needs of different users, with a package for individuals, startups and growing companies, the same as established businesses and corporations.

Prices: $49, $199, $499 per month, and enterprise pricing (with a 30-day free trial)

 

Brand24

 

Get instant access to online mentions, grow customer satisfaction and sales.

Brand24 social media monitoring software works with all levels of companies, from startups to Fortune 500 corporations, with flexible pricing and customer support. It focuses on helping clients use social media for customer service and crisis management. As such, it notifies you of the social media comments and messages that are most important to the reputation of your company.

Read our ultimate guide to keyword research to learn more about keyword research and keyword strategy.

More Social media engagement apps and tools

 

More Social media engagement apps and Social media marketing & scheduling tools for agencies & social media professionals to apply The platform for successful social media management:

 

  1. Everypost
  2. Social Pilot
  3. CoSchedule
  4. MavSocial
  5. Friends+Me
  6. Crowdfire
  7. Edgar
  8. Post Planner
  9. Tailwind
  10. SocialOomph

 

Top social media management tools for enterprise-level companies:

 

  1. Sprinklr
  2. Oktopost
  3. io
  4. HubSpot
  5. Salesforce Social Studio
  6. Social Hub
  7. Spredfast
  8. Likeable Hub
  9. Social Flow
  10. Nuvi

 

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