SEO-Backlinks | Google’s SEO Rules & Guidelines

It’s vital to know Google’s Backlinks SEO Rules & Guidelines that are not to violating Google’s Backlinks Guidelines. When Webmaster doing SEO for website, to earn high-quality backlinks from free sources which help them to make high-quality backlinks for their site and drive organic traffic to their site, These SEO rules violating backlinks can cause vulnerability and eventually a penalty. In this article, I will talk about the unnatural backlinks that you should avoid, along with Matt Cutt’s take on these links. All the SEOs to beware of these…

You can be penalized for somebody else linking your website in a suspicious way without even being aware of it. Traps and minefields everywhere you look… low quality backlinks.
Maybe you could also do an article on legitimate ways to build high-quality backlinks? That would be awesome and very, very useful.

The true value in .edu backlinks comes from the same place as any other authoritative site on the web. Sites with .edu domains typically have high authority as they have been around for a long time and have many trusted and quality sites linking to them.

 

Following the General Guidelines below will help Google find, index, and rank your site…

 

We strongly encourage you to pay very close attention to the Quality Guidelines below, which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise affected by an algorithmic or manual spam action. If a site has been affected by a spam action, it may no longer show up in results on Google.com or on any of Google’s partner sites.

 

Googles Search Console Quality guidelines

 

General Guidelines

 

Help Google find your pages

Help Google understand your pages

Help visitors use your pages

 

Quality guidelines

These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here. It’s not safe to assume that just because a specific deceptive technique isn’t included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.

If you believe that another site is abusing Google’s quality guidelines, please let us know by filing a spam report. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. While we may not take manual action in response to every report, spam reports are prioritized based on user impact, and in some cases may lead to complete removal of a spammy site from Google’s search results. Not all manual actions result in removal, however. Even in cases where we take action on a reported site, the effects of these actions may not be obvious.

 

Basic principles

  • Make pages primarily for users, not for search engines.
  • Don’t deceive your users.
  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
  • Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

 

Specific guidelines

 

Avoid the following techniques:

 

Follow good practices like these:

  • Monitoring your site for hackingand removing hacked content as soon as it appears
  • Preventing and removing user-generated spamon your site

If your site violates one or more of these guidelines, then Google may take manual action against it. Once you have remedied the problem, you can submit your site for reconsideration.

 

Link schemes

Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

The following are examples of link schemes which can negatively impact a site’s ranking in search results:

  • Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link
  • Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking
  • Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
  • Using automated programs or services to create links to your site

Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines. Here are a few common examples of unnatural links that may violate our guidelines:

  • Text advertisements that pass PageRank
  • Advertorials or native advertising where payment is received for articles that include links that pass PageRank
  • Links with optimized anchor text in articles or press releases distributed on other sites. For example:
    There are many wedding ringson the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.
  • Low-quality directory or bookmark site links
  • Keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites, for example:

Visitors to this page: 1,472
car insurance

Note that PPC (pay-per-click) advertising links that don’t pass PageRank to the buyer of the ad do not violate our guidelines. You can prevent PageRank from passing in several ways, such as:

  • Adding a rel=”nofollow”attribute to the <a> tag
  • Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file

The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.

If you see a site that is participating in link schemes intended to manipulate PageRank, let us know. We’ll use your information to improve our algorithmic detection of such links.

 

 

Read More : High Quality Backlinks Best Way

 

So Beware of following below guidelines when optimizing your sites SEO…

  1. Link exchanges

Back in 2007, this was a very common way to build backlinks. Webmasters started doing hundreds of link exchanges, and eventually, Google had to take action against this method. If you are pointing a few backlinks to some of your friends, there is no reason to worry. But, doing this on hundreds of websites will raise a flag to Google that you are doing something suspicious.

  1. Participating in blog networks

Starting 2012, Google has started to penalize numerous blog networks and websites that have such backlinks. Almost every month, Matt Cutts announces that they have penalized a new network. If your website has backlinks from blog networks, you are in danger of being penalized.

  1. Widget backlinks

Google recommends including rel= “nofollow” to widgets. Very important websites, such as Godaddy, have been penalized for utilizing widgets as a link building method.

If you have a plugin, or a badge, and you want people to be able to embed it on their website, give them the possibility to choose to link or not to.

  1. Advertorials

If you are doing sponsored articles or if you accept such posts on your website, which include a dofollow backlink, Google will consider that you are violating their guidelines. Matt recommends to nofollow all the advertorial backlinks.

Google has penalized important websites for using this method as a link building technique, and some include: InterFlora and a few well known newspaper websites.

  1. Paid links that pass PageRank

Whether we are talking about text links or image links, Google doesn’t want you to pass PageRank with the links you paid for. They consider this link as unnatural, and recommend you to add a rel nofollow to all of your sponsored backlinks.

  1. Article directories

Websites such as EzineArticles and ArticleBase don’t provide real value to users, and, therefore, Google devalued them. Their only purpose is to generate endless articles on the same topic, with a dofollow link at the bottom of the content.

  1. Hacking and hiding links in CSS and Javascript

The worst thing you can do is to hack other websites to leave your backlink. Search engine robots have evolved, and they are now able to understand what backlinks they are crawling. Hiding your backlinks on other websites,  or even yours, it’s a sneaky way to build backlinks, and you should avoid it.

  1. Site-wide and footer backlinks

Backlinks from blog sidebars and footers will be placed on every page of your website. Therefore, it can be the case that some of the links will not be relevant, and may look like a spammy way to build backlinks.

  1. Low distribution of anchor text

No matter from what platform the backlinks are coming from, if you are building backlinks and repeating the same keyword over and over again, most likely your website will be penalized. Google has become very good at detecting patterns.

  1. Backlinks from foreign language websites1

If you have a website written in English and you have hundreds of backlinks coming from Russian or Indian websites, this will raise a flag to Google that something suspicious is going on with your website. Relevancy is highly important, and it’s best to avoid building backlinks from websites written in a foreign language.

  1. Low-quality guest posting

There has been a long debate about guest blogging, and Matt Cutts has done numerous videos about this. Like any link building method, eventually it gets abused, and Google has to take action against it.

Quality guest blogging will never die, as I demonstrated a few weeks ago here, but spammy guest posting will get you penalized in the coming future.

  1. Backlinks that are automatically generated2

Even if it may sound like a fantastic deal to buy 10.000 backlinks for $5 on Fiverr, don’t! All those backlinks are automatically generated, and they will get your website penalized in days. Stay away from all the backlinks that can be generated by bots, such as comments, forum posts, web 2.0 websites (Squidoo, Hubpages), and others.3

  1. Low quality web directories

Directories are another old technique that used to work a while ago, but not today. Paid or free, it doesn’t matter. Instead of building hundreds of links from directories, concentrate your efforts on submitting your website on the most popular directories such as Dmoz, Yahoo directory and Best of the web.

  1. Bookmark websites

Just as the other automated techniques, websites where users can place their personal bookmarks should be avoided.

  1. Irrelevant backlinks

Relevancy is crucial. If you have a website that sells car parts, and you have hundreds of backlinks from websites that sell baby toys, it makes no sense. Google’s algorithm can determine if a backlink is relevant or irrelevant.

  1. Backlinks from websites with duplicate and spinned content

Google encourage publishers to write unique and useful content, that provides real value to users. On the other side, they devalues websites with low quality and duplicate content. Therefore, backlinks coming from websites with spinned or copied articles, will burry your rankings.

  1. Low quality backlinks

If it’s easy to build a backlink to your website, it means it doesn’t carry much value. The harder it is for you to earn it, the more valuable it is. Backlinks such as forum profiles and signatures, free directories, wiki pages and other similar platforms,  will violate Google’s webmaster policy.

  1. Any link intended to manipulate PageRank

What a surprise, right? Google is against any type of backlink that intends to manipulate search engine rankings. What does this mean to SEOs? Well, it means that link building must be done with cautious, and you should never leave footprints. Avoid participating in the link schemes that are violating their guidelines.

  1. If you have blog & is speaking about SEO, Content Marketing, Tips & Tutorials etc. And if you wrote a post on PanCakes then Matt Cutts & team will visit your blog & single out that post & penalize your whole website just because it is irrelevant.

 

Here are two tutorials you might find useful:

http://monitorbacklinks.com/blog/seo/rank-higher-google-for-any-keyword-2014/

http://monitorbacklinks.com/blog/seo/find-and-spy-competitors/

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Author: howtodonwherefrom

Blogger, Author, Internet Marketer. Working Online Part Or Full Time from Home. Practicing SEO, Microsoft Office & Related everything. What I learn are trying to deliver who needs.